Why video is key to being seen as a thought leader on LinkedIn

Why Video is the Key to Being Seen as a Thought Leader on LinkedIn

In today’s digital age, establishing oneself as a thought leader on LinkedIn is not just a valuable asset—it’s essential for standing out in the crowded online marketplace. While traditional content such as articles, whitepapers, and infographics have their place, nothing compares to the impact of video marketing. Here’s why video is the key to being seen as a thought leader on LinkedIn and how it can revolutionize your professional presence.

1. The Power of Visual Engagement

Humans are inherently visual creatures. Videos can convey complex ideas more effectively and efficiently than written content. On LinkedIn, where we are inundated with information, videos capture attention and hold it, making it easier for you to get your message across.

2. Building Authentic Connections

One of the biggest challenges in digital marketing is creating genuine connections. When we watch you speaking on video, we simply feel more connected.


The ‘Know, Like and Trust’ factor

Video allows you to showcase your personality, convey emotions, and build trust in ways that text simply cannot. When your audience can see your face, hear your voice, and observe your body language, they are more likely to feel connected to you and your message. This authenticity is crucial for thought leadership, as people are more inclined to follow and engage with someone they feel they know and trust.

3. Enhancing Credibility and Authority

By sharing informative and insightful content through videos, you can establish yourself as an authority in your industry. Online video content allows you to delve deep into subjects, providing value that positions you as a leader and expert.

4. Increasing Reach and Engagement

LinkedIn’s algorithm favours video content, often prioritising it in users’ feeds (according to LinkedIn.) This means your videos are more likely to be seen by a larger audience compared to text-based posts. Additionally, videos tend to receive higher engagement rates, including likes, comments, and shares, which further extends your reach.

5. Time Efficiency for Your Audience

In the fast-paced world of LinkedIn, professionals often have limited time to consume content. Videos are a time-efficient way to deliver your message. We create short video content with our clients – under 3 minutes, to keep audiences engaged and get straight to the point.

6. Enhanced Storytelling Capabilities

Storytelling is a powerful tool in thought leadership. Videos allow you to tell compelling stories that resonate with your audience on an emotional level. Whether you’re sharing success stories, industry insights, or personal experiences, video storytelling can help you connect with your audience in a profound way.

7. SEO Benefits and Increased Discoverability

Video content can also boost your search engine optimization (SEO) efforts. LinkedIn and other search engines prioritize video content, which can improve your visibility and discoverability online. By optimizing your video descriptions with relevant keywords, you can attract more viewers to your profile and increase your chances of being found by those seeking expertise in your field.


In conclusion, video is an indispensable tool for anyone looking to establish themselves as a thought leader on LinkedIn. Its ability to engage, inform, and connect with audiences on a deeper level makes it unparalleled in the realm of content marketing. At Louise Brogan Ltd., we specialize in helping professionals leverage the power of video to enhance their LinkedIn presence. Our comprehensive video marketing package is designed to save you time and effort while delivering high-quality content that positions you as an industry leader.

Don’t miss out on the opportunity to elevate your LinkedIn presence with professional video marketing. Contact us today to learn more about how our services can help you achieve your thought leadership goals.

By adopting video marketing, you not only stay ahead of the curve but also ensure that your voice is heard in the competitive LinkedIn landscape. Embrace the power of video and watch your influence as a thought leader grow!

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Last updated Jul 14th, 2024

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