A breakdown of the different post types
There are multiple different options for creating posts on LinkedIn includingStatus Update
- Celebrate a teammate
- Give kudos
- Simple text post
- Sharing an article
- Uploading a video
- Uploading a document
- Sharing a photo
- Sharing a blogpost
Initially when you log in to LinkedIn, you are presented with two options – Start a Post and Write an article
Clicking on Start a Post, and more options become available including uploading a photo, video or document. You can also ‘celebrate a teammate’ or ‘share that you’re hiring’
#1 Celebrate a teammate
When you click on this option, a new window opens with two choices – welcome a new teammate or give kudos to someone on your team.
To welcome your new teammate, you can upload the person’s photo and leave a welcoming message (with up to 72 characters). LinkedIn suggest you offer some tips to help your new colleague get started.
You are also given the option of tagging others in your team.
I haven’t seen this option used much on LinkedIn and I would suggest that culturally it may be more acceptable in some countries than others.
#2. Giving Kudos
This is quite a fun piece of functionality on LinkedIn. When you select Give Kudos, you are able to tag several of your connections (or just one!).
Each person is able to give kudos three times a week. Here are the different options:
- Thank You
- Going Above and Beyond
- Out of the box thinker
- Inspirational Leader
- Team Player
- Making Work Fun
- Great Presentation
- Making an Impact
Each option has it’s own fun image
Next step, LinkedIn will suggest the text for your post. This is a good opportunity for you to personalise the text for the person you are giving kudos to. For example, the suggested text for Amazing Mentor is
” Shelli Warren#Kudos Without you I’d be lost. Thanks for your support! #AmazingMentor“
Each option has its’ own suggested text. Here is an example ‘Thank You’ post:
#3 Simple Text Post
You can also write a simple text post for LinkedIn. This can actually have more reach than other forms of posts on LinkedIn.
You are able to write a post up to 1300 characters. Any longer than 1300 and you can share this as an article.
When you are ready to share, you can choose the audience for your post. If you have a Twitter account connected, you can share to LinkedIn and Twitter.
The Advanced Settings option allows you to turn off commenting on your post (the default is set to On).
Need some help?
#4 Writing an article
Writing an article on LinkedIn is different to sharing a post update. Your article will be a longer form piece of content.
Where your status updates are limited to 1,300 characters, LinkedIn articles can be up to 125,000 characters in length, which gives you more opportunity to showcase your expertise and knowledge. Writing articles is also a great way to start conversations and raise your visibility on the platform.
To find out more about writing articles, read this post
#5 Upload a photo
To create a photo based post, click on the Camera icon and choose your image(s). You can click on the image to tag someone.
Tagging people in your LinkedIn posts – you can tag someone who is in your connections or someone who isn’t. The person who is tagged will be notified via email (if this setting is not turned off) and notifications on LinkedIn.
If you are tagged by someone on a post and want to remove the tag, you can do this. The person who tagged you will not be notified if you have removed their tagging.
Unlike other social media platforms, posts without text do perform well on LinkedIn. However, mixing up the different forms of content is a good idea, so sharing a post with an image regularly will work well.
Add a caption or conversation starter around the photograph you have uploaded and if you are sharing a photo with some of your connections, then do tag them when relevant.
#6 Upload a video
Uploading video to any of your social media profiles is a good step forward. To create a video for LinkedIn, consider sharing content that will provide value or service to your connections. For example, an explainer video on how something works, or a video introducing your new product or service.
Your video needs to be longer than 3 seconds, and under 10 minutes long. Add closed captions or text to your video for your audience members who access LinkedIn with the sound off. 70% of users access their social media via mobile, and quite often this will be in the presence of other people, so the tendency is to keep the sound turned off.
You can use software such as Headliner or Kapwing to create the closed captions on your video.
#7 Upload a document
Uploading a document to LinkedIn gives you a way to share a lot of your knowledge in a quick and easy fashion. The document in question doesn’t need to be a literal document – it can be a PDF, a slide show, a presentation, company report, a white paper or even show notes from your podcast.
How to upload your document –
- click on Start a Post
- select the document icon
- Choose a file on your computer or upload from the cloud/Dropbox
NB – LInkedIn users who view your post will be able to download your document as a PDF file
- Add a document title
You have the choice now to write something in the post about your document and add your hashtags before sharing the document post.
Tips on sharing documents:
- Keep it short – you can upload up to 300 pages but best practice is between 8 and 25 pages
- Use visuals – images in your document (and content online) is easier to digest with images alongside text
- Be conversational – the best way to get your connections to engage with your content is to share an update that would sound similar if you were speaking in person to your network
#8 Sharing a blogpost
When you find an article online that you would like to share with your network, follow these steps:
Copy the URL (web address) of the article – or if the website has a LinkedIn sharing button, click on the button
Start writing your post by pasting the URL into your post
Once the ‘preview’ image comes on your screen, then delete the URL in your post
Replace the url with your own captions like this:
Add your hashtags and if you can, ask your network a question to spark a conversation.
Top tips for posting on LinkedIn
- Share content that your network will be interested in.
- This could be conversation starters, industry updates, company news – always use the hashtags – ideally three hashtags for each post.
- Ask a question and check back in to see if your network have commented.
- Respond to every comment your network leave
- Check your insights to see what is working well for your LinkedIn marketing efforts.
Are you in the top 1% of posters on LinkedIn?
If you would like help getting started on LinkedIn, please contact me or book a strategy session here – www.louisebrogan.com/workwithme