Now and again you write a ‘successful post’ on your LinkedIn updates. One that gets huge engagement and conversation starting. Let’s talk about how you can take one post and follow up in order to turn it into business.
First of all, if you are reading this and thinking ‘ I wish’ then don’t worry. There are plenty of tips to help you create the right content for LinkedIn. By right, I mean content that lands with your audience. Something that hits the spot.
What to do when you get a ‘successful post’ on LinkedIn
#1 Do NOT write your next post
This maybe sounds a little counter-intuitive. After all, you have found something that people want to hear about! Shouldn’t you write another one?
What actually happens is – if you write another post while your original ‘viral’ post is still getting traction, you are cutting off the oxygen to the initial post!
Give your viral post enough space to get more comments and engagement. A good rule of thumb would be to post a few days later. We have other LinkedIn tasks to get on with anyway!
#2. Engage with your audience
One way to keep the post going, is by replying to ALL the comments. Go beyond just thanking someone for their comment and actually have a ‘conversation’ with them. LinkedIn works when you build relationships with your network rather than trying to sell to them all the time.
#3 Connect with the 2nd and 3rd level commenters
As your post gets more visibility, you will get comments from people who are not in your immediate network. This is GREAT! Here are new people who are interested in your content so have a look at their profiles and decide if you want to add them to your network.
#4 Look at your post statistics
Every post you share on LinkedIn has its own set of metrics. To find them, go to the bottom of your post and click on the number of views on your post:
Once you click on the little graph, a pop up box will appear to show you more information:
Column 1 shows you the company/organisation your viewers come from. The second column shows the job title those people have, and the third column shows the location of your viewers.
Why is this useful?
The purpose of using LinkedIn is to raise your profile with the audience you want to connect with. By checking these metrics, you can see if your content is ‘landing’ with the companies, job levels and locations you want to.
Keep track of your successes – do they turn into leads? Follow up with the organisations that show the most interest in you. Connect, share and engage!
#5 Turn your efforts into leads
Follow up with the people engaging with your posts. Move those conversations into the messaging inbox. Then, if you get the opportunity to set up a call with interested parties, you can start to follow up those leads.
Are you posting for the sake of likes or because you want leads?
Creating content on LinkedIn that people engage with takes time and effort. What are your goals for LinkedIn? Be strategic – if you want likes for the sake of it, you can post about anything. But if you want to use LinkedIn to get leads for business, it is time to start thinking seriously about what, when and how you post content.