Thinking about running webinars but not sure where to start… or if it’s even worth it?
In this episode of Raise Your Visibility Online, Louise sits down with online business coach and launch expert Teresa Heath-Wareing to talk all things webinars.
Whether you’re new to launching or looking to refine your sales strategy, this conversation is packed with practical advice on using webinars to grow your audience, build trust, and make sales without burning out.
Teresa shares why webinars are such a powerful tool, the importance of setting expectations with your email list, and how small tweaks can make a big difference.
Key Takeaways
- Webinars are one of the simplest and most effective launch formats. You only need to be live for an hour, and when planned well, a single webinar can grow your visibility, build trust, and generate sales.
- Your numbers tell the real story, so track them. Don’t judge a launch on feelings alone. Sign-up, attendance, and conversion rates give you insight into what’s working and what to tweak next time.
- Small changes can lead to big results. From sending more reminder emails to adding a bonus for attending live, even minor tweaks to your webinar process can dramatically improve outcomes.
About Teresa Heath-Wareing
Teresa Heath-Wareing is a marketing and business growth strategic coach who works with online business owners, course creators, membership owners, and coaches to grow their online businesses to 6 and 7 figures.
She is an international best-selling author, an award-winning speaker, and a TEDx speaker. She is the host of a number 1 rated podcast, The Your Dream Business Podcast, and has interviewed the likes of Denise Duffield Thomas, Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, Stu McLaren, Mike Stelzner and Dean Graziosi.
Teresa is recognised alongside some of the world’s digital marketing thought leaders and is widely regarded as one of the UK’s leading marketing influencers.
Why Webinars Work for Online Business Owners
Webinars aren’t just about selling. They’re about creating a connection with your audience. Teresa explains how webinars help you grow your audience by offering a free, valuable experience. Done well, they build credibility and prime your audience for what’s next.
Webinars give your audience a “try-before-you-buy” experience, which helps build trust quickly. They’re great because you can use the same webinar multiple times with different time options.
Hosting a webinar once or twice a year can be an effective launch strategy, especially if you’re just starting your business. Regular webinars, like monthly or weekly, can also work well, but only if you’re consistently adding new people to your list through ads or using other growth strategies.
How to Set Up and Measure Webinar Success
Successfully launches aren’t just about showing up, but about showing up strategically. Teresa walks you through the numbers behind a successful webinar, including what kind of turnout and sales you can realistically expect.
Perhaps more importantly, Teresa gives you some tips to improve your webinar launch results by making simple changes. To make the most of your email list, segment and focus your launch emails to a specific group of people who are interested in hearing about your launches. This typically accounts for 15-30% of your entire email list. When you email your launch list about your webinar, expect roughly 20-40% of them to actually attend.
It’s all about making small improvements. Things like reminder emails, launch bonuses, and better email subject lines can double or triple your sales.
If you’ve been thinking about hosting a webinar, this is your sign to give it a go! Teresa’s advice makes it clear: webinars are one of the easiest, most effective ways to grow your visibility and make sales online. Start small, track your numbers, and don’t be afraid to tweak and try again.
Quotes
“Every launch experience helps you do some growth because you are offering a, in most cases, free thing they can come and experience with you. There is an element of using [a webinar] to grow.” [13:18]
“ One of the key things that people get stuck on is that they see these massive launches, right? And they think to themselves, ‘What am I doing wrong?’ Because they are launching and getting thousands of people in their program, or hundreds of people in their programme, and I’m over here launching and I’ve got six. Yeah, that’s how it feels. It feels like they have some secret, they’re doing something that we don’t know about. Mm-hmm. And the truth is, they just have a much bigger audience.” [20:35]
“If you have the right people on your list, they will want to come to your webinar.” [28:48]
Links and Resources
Grow Launch Sell Programme
Listen to Your Dream Business Podcast
Find Teresa Heath-Wareing Online
Follow Teresa Heath-Wareing on LinkedIn | Instagram
Find Louise Brogan Online
Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube
Subscribe to Raise Your Visibility Online on Apple Podcasts | Spotify