YouTube and LinkedIn are such complementary platforms. One YouTube video can become so many different types of content, which makes it accessible to people throughout the world. In this episode, I’m speaking to Gillian Whitney, a live stream specialist, about the power and versatility of YouTube videos. We discuss the many benefits of creating videos on YouTube and how they can also benefit your LinkedIn presence.
The Benefits of YouTube Videos
- Free and accessible information for your audience.
- Building an audience and getting business leads
- Cross-post to other platforms.
- Populate your LinkedIn profile.
Listen to Episode 238 Here
About Gillian Whitney
Gillian Whitney is a Live Stream Strategist and Coach specialising in LinkedIn. She believes every business professional should be using live video to market themselves. Live video builds trust, boosts your online visibility, increases sales, and promotes your business like no other marketing tool.
Gillian helps her clients go Live on LinkedIn in a way that is comfortable for them. She loves sharing easy-peasy solutions to help folks get started with live videos.
Gillian is a citizen of four countries – Canada, the United Kingdom, the United States, and Israel. She’s become a global digital nomad. Have laptop – will travel. Gillian currently resides in Las Vegas with Devon Whitney, her husband and business partner.
YouTube Videos are Multipurpose
Video content is one of the best forms of content you can make simply because it is so easily repurposed. A YouTube video can become multiple LinkedIn videos, a podcast, a blog post, and several short-form content pieces for other platforms. That’s the beauty of content – you can create something for every type of learning style, so everyone benefits from what you have to say.
The versatility is incredible, and everyone who has something to say should definitely show up on YouTube. Gillian says that everyone should claim their YouTube handle, as well, even if you’re just thinking about creating content. Claim your space!
LinkedIn is Like a Conference
I’ve recently hit one million views on my YouTube channel, which is amazing, and I think I need to start taking my channel seriously! If the amount of people connecting with me on LinkedIn and business enquiries coming through is anything to say, the potential for growth is exponential.
LinkedIn is like a conference. Your personal profile is you showing up at the conference and speaking to people. Your company page is the booth you have at the conference. And YouTube is the videos and proof you display at your booth. The synergy between the two platforms is perfect.
Call to Action
My advice? Get a strategy together for both LinkedIn and YouTube. Answer the questions: who do you want to reach? What do you want to say to them? And how can you answer their questions? Let me know in the comments what your starting strategy looks like!
“It’s amazing how you can get one piece of information or one interview and have it be so many different things.” [17:27]
“Your personal profile, to me, is going around, having conversations, and building relationships with your network here on LinkedIn.” [13:52]
“Go get your [YouTube] handle. Go claim your space on YouTube. Even if you don’t want to do anything with it!” [20:52]
“You don’t have to be a YouTuber. You just have to be somebody who wants to explain something and roll the camera.” [25:51]
In This Episode
- How to repurpose your YouTube content for maximum benefit and growth [9:00]
- How YouTube videos benefit LinkedIn connections [10:45]
- Why you need to treat LinkedIn like a conference [13:00]
- The difference between your personal profile and a company page [13:30]
- How to create content for different styles of learners [18:30]
- YouTube’s accessibility for people throughout the world [25:15]
- How to use YouTube videos on your LinkedIn profile [27:15]