The Ultimate Image Size Guide for LinkedIn

The Ultimate Image Size Guide for LinkedIn

In today’s digital world, where first impressions matter more than ever, having visually appealing and well-optimised images on your LinkedIn profile is essential.

Whether you’re a professional looking to expand your network or a company trying to make a strong brand impression, the pixel sizes of your images play a crucial role in presenting yourself or your business in the best possible way. 

In this article, we will explore the importance of optimising your LinkedIn images and build an understanding of how images impact user experience, brand identity, and overall professionalism.

Why Image Sizes Matter on LinkedIn

The impact of image pixels on user experience and engagement cannot be understated. Properly sized images are vital in building brand identity and professionalism on LinkedIn. 

Regarding user experience, images that are too large or too small can negatively affect the overall browsing experience. If an image is too large or too small, it can appear distorted on LinkedIn – stretched, pixelated, blurry, or unnecessarily cropped. This diminishes the visual appeal and professionalism of your content. By optimising image pixel sizes, you ensure a seamless and enjoyable browsing experience, which encourages users to engage and interact with your content.

Properly sized images can significantly enhance brand identity and professionalism on LinkedIn. Choosing the right dimensions for each image type, whether it’s a banner, profile picture, or thumbnail, ensures that your visuals are displayed in the best possible way. Whether it’s a professional headshot, an eye-catching banner, or a striking thumbnail, appropriately sized images showcase attention to detail and a commitment to quality, which is key to establishing a strong brand presence on LinkedIn.

By prioritising image pixel sizes, you not only provide an optimal viewing experience for your audience but also showcase your brand’s professionalism and identity. So, taking the time to select and optimise images of the right dimensions can make a significant difference in capturing attention, increasing engagement, and ultimately achieving your LinkedIn goals.

Note – the maximum data file size for images on your pages and profiles is 3MB.

Banner or Cover Photo

The banner or cover photo of your LinkedIn profile is one of the first elements visitors to your page will see. You want it to be interesting and engaging while being relevant to your work.

The optimal image size for the banner or cover photo is 1584 x 394 pixels.

LinkedIn Profile Picture

Your LinkedIn Profile Picture is your face on the business-to-business social media platform. Your profile picture should be on a plain background.

The optimal image size for your LinkedIn profile picture is 400 x 400 pixels.

The Featured Section of your LinkedIn profile showcases items you want to highlight. It could be awards, recent projects, favourite moments, services and offers, or anything else you think should be highlighted.

The optimal image size for a featured section thumbnail is 502 x 262 pixels.

Newsletter Cover Image

Posting newsletters or articles on your LinkedIn is a great way to build your reputation as an industry expert or thought leader. But you want to make sure you include a cover image every time.

The optimal image size for the newsletter cover is 1280 x 720 pixels.

Carousels are one of the best ways to share information with your followers. They are usually full of helpful tips or important information about your company.

There are three different types of carousels.

A square carousel image is optimal at 1000 x 1000 pixels.

A portrait-style carousel is optimal at both 1200 x 1500 pixels and 1080 x 1500 pixels.

LinkedIn Page Cover Photo

Your company should be represented on LinkedIn, too. Like your personal profile, the company page needs to be optimised for best engagement, including a cover photo.

The optimal size for a LinkedIn page cover photo is 1128 x 191 pixels.

LinkedIn Page Profile Image

While your LinkedIn company page profile image might simply be your company’s logo, it’s still important to ensure it’s the right size.

The optimal size for a LinkedIn company profile image is 300 x 300 pixels.

Video Content and Visuals for Ads

With video content and ads becoming more popular on LinkedIn, it’s more important than ever to optimise that content. Aim for vibrant, high-resolution images that catch attention and accurately represent the video’s content.

The optimal size for video content and visuals for ads is always a 1:1 ratio, ideally 1000 x 1000 pixels, as this looks good on both mobile and desktop.

LinkedIn Event Thumbnail

When creating an event on LinkedIn, you want it to be as visually appealing as possible. This includes having an optimised, relevant, and engaging image that will spark interest in your event.

The optimal size for a LinkedIn event thumbnail is 1920 x 1080 pixels.

To Sum Up

In conclusion, optimising image pixel sizes on LinkedIn is crucial for creating visually appealing and professional content. By selecting the right dimensions for banners, profile pictures, thumbnails, and other image types, you can enhance user experience, build brand identity, and establish a strong presence on LinkedIn. 

Taking the time to optimise image pixels not only provides an optimal viewing experience for your audience but also showcases your professionalism and attention to detail. Implement these recommendations and elevate your LinkedIn presence today.

If you think this all sounds great, but you don’t have the time or commitment to do it yourself, we can help. Contact our team to find out how we can help.