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How to build authority online

becoming known as an expert in your field

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What worked on LinkedIn in 2020 – top posts and conversations

I thought that it would be fun to go through a few of my LinkedIn personal profiles statistics for 2020 to share with you. What’s worked, what’s increased, what’s decreased interestingly this year and kind of basically a state of state of the nation for my LinkedIn account. I have approximately 5,390 people that I’m […]

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LinkedIn podcast strategy tools

Why Is Marketing Challenging for Lawyers? with Christopher Melcher

Christopher Melcher is partner in Walzer Mercher, a family law firm in Los Angeles, California. Walzer Melcher LLP – Ranked Band 1 Top Family Law Firm in California We met when I worked with Chris during the summer of 2020 as he wanted to learn how best to use LinkedIn for marketing. Lawyers tend to […]

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Blog podcast

LinkedIn – have you got the basics right?

Are you getting business through LinkedIn? Do you enjoy using LinkedIn as a marketing tool? If you answer either of this with anything other than YES, then here are a few tips for you. 5 ways to get your basics right for LinkedIn Is your network on LinkedIn? When you are using social media to […]

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Blog LinkedIn video

How to use video on LinkedIn

Want to stand out on LinkedIn? Are you taking full advantage of video on LinkedIn? In this article, you’ll discover four underutilized opportunities to use LinkedIn video in your everyday marketing efforts. *this article first appeared on Social Media Examiner* #1: Introduce Yourself With Video via the LinkedIn Profile Featured Section The Featured section for LinkedIn […]

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LinkedIn podcast

Five things to do on LinkedIn Every day

How long should you spend on LinkedIn every day in order to grow your network? Should you post on your profile daily? Is engaging with other people’s content helpful? These are some of the questions I answer in today’s solo episode of the podcast, where I remind you that while only 1% of LinkedIn users […]

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Blog

Why you should have a LinkedIn Company Page

What are LinkedIn Company Pages and should you use them? LinkedIn Company Pages are a way for organisations to showcase their business, connect employees, promote products and services and share news and updates about the organisation/company. There are 30 million businesses on LinkedIn.  LinkedIn Company Pages were launched in 2018. If you are a business […]

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Blog

How to build a network on LinkedIn you want to connect with

A colleague of mine recently complained that she is bored by her LinkedIn network. They have nothing interesting to say. She struggles to comment on any of their posts. But she knows that her audience and future clients are ON LinkedIn. So she perserveres. I recently posted a poll on LinkedIn to my network to […]

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podcast

Building a niche online with Amy Grubb – Podcast Episode 129

Who are you connected with on LinkedIn? Is your network made of people who you feel you can build relationships with and who understand you and your business? Are you specific enough about who you connect and work with? This week on the podcast, I interview Ottawa-based Amy Grubb. Amy is a commercial lawyer who […]