Michelle Shulman is the owner of La Belle Cake Company and the founder of La Belle Academy.
Michelle’s cake creations have won multiple awards and she has demonstrated cake decorating at the Ideal Home Show and the Cake and Bake Show. Her previous clients include numerous celebrities as well as royalty. Her work has featured on TV including Channel 4 and Sky TV and she has also featured on Red and Huffington Post.
Michelle’s business accolades include Self Employed Person of the year and Enterprising Business of the year. In 2018 Michelle established La Belle Academy to help fellow cake makers turn their passion into profit as well as further enhancing their cake decorating skills.
Michelle lives in Bedfordshire with her Husband and 2 daughters and travels the country delivering bespoke cakes, teaching cake decorating and coaching fellow cake makers
In this podcast, I coach Michelle on how to create a lead magnet to attract her ideal clients to her email list.