Do you have a LinkedIn profile that you hardly ever use?
Or do you regularly post status updates on LinkedIn and start conversations with the prospective customers and clients in your network?
As promised, from this week onwards, the show is going to focus more heavily on LinkedIn, and in this episode, I share some tips on how you can start using the platform by engaging with other people’s content and by creating your own updates and articles.
LinkedIn has the potential to help you raise your profile and establish yourself as an expert in your field, but before you start commenting and sharing updates, you need your profile to be up-to-date and set up correctly, so people in your network know exactly what you do and why they should connect with you. If you do need some help setting your profile up, check out my LinkedIn services on my Work with me page or scroll down for more information.
You will learn…
- Why posting status updates and starting conversations on LinkedIn is important for you and your business and how you can start to be more strategic and share updates on topics that you’re an expert in.
- Why LinkedIn are starting to recommend articles in their newsfeed and how this can benefit you and your business.
- Why you should be selective about the people you accept connection requests from and be mindful of joining messaging/commenting threads.
Related podcast episodes
Ep. 91 – How to do live video with confidence and how to use LinkedIn live video with Ian Anderson Gray.
Ep. 94 – Why you need a company page on LinkedIn.
Ep. 99 – Building your personal brand on LinkedIn.
Resources I mention in this episode
How to Create LinkedIn Articles That People Will Like and Share – Social Media Examiner.
Want to work with me?
Get my help to create your profile and build your personal brand on LinkedIn
If you need help in creating your LinkedIn profile, check out my LinkedIn training and services on my Work with me page. I offer two types of LinkedIn profile reviews – get my feedback through a 20-minute video or upgrade to an additional 30-minute Zoom call to discuss my comments and ask me questions. And if you want my help in writing your headline and profile, I also offer a done-for-you service where I write the About section of your profile for you.
If you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session.
Join The Social Bee Academy!
I run a monthly membership, The Social Bee Academy, where I can teach you how to raise your visibility online through social media, email marketing, podcasting, blogging, and much more. The first month is only £10 if you use code SOCIAL-BEE-TRIAL. After that, for only £30 per month, you get access to me and the rest of the community to ask for help with anything you need to grow your business online.
If you’re in Northern Ireland, I also run regular workshops to help you use social media for your business, so keep an eye out on Eventbrite for any upcoming workshops you may be interested in.
More about me.
If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not?