Premium Company Pages for LinkedIn are coming

LinkedIn are introducing a new Premium page option for Company Pages. What will this look like?

๐Ÿ’ฐ Rumoured Cost: $99 a month

โœ… Benefits:

1. ๐Ÿ“ง Personalize Your Call-to-Action Buttons:

๐Ÿ“Œ Make your page stand out by customizing its main buttonsโ€”like “Visit Website” or “Contact Us.” These are not just on your page; theyโ€™re also right where people find you in search results and next to your latest posts.

๐Ÿง We see this on Premium personal profiles – I am not sure how many people use them. Love to hear your thoughts on that…

2. ๐Ÿ‘€ Who’s Checking You Out?

See with Visitor Insights: Curious about who’s been visiting your page?

โœ… This will lets you see the profiles of visitors to your page. This could be a fantastic tool for your teams to understand who’s interested and follow up effectively.

3. ๐Ÿ“Œ Highlight a Happy Customer: spotlight a client testimonial right at the top of your page, complete with their picture.

Can’t we do this with pinned posts already? Product Pages can do this and I like the look of it – but I also think I can do it on the Pinned Post or Featured Post area? I am more interested to hear that we can HAVE client testimonials – are the Recommendations sections coming to pages?

4. ๐Ÿ“Œ Write Posts with AI Help: The AI-powered writing assistant aims to make it easy to create engaging content that resonates with your audience.

(if this is the same as the personal profile tool, I say avoid for now! – better spending your money with us and have a human write your posts)

5. ๐Ÿ“ˆGrow Your Followers Automatically:

With Auto-Invites, anyone who interacts with your posts is automatically invited to follow your page.

๐ŸŒŸ This one is a game-changer for me – I know my clients will be interested to test this one out ๐ŸŒŸ

6. ๐ŸงShow Off Your LinkedIn Premium Status: Display the exclusive LinkedIn Premium logo on your page and in search results.

Much like the blue ticks on X, the verified check marks or ticks on here, does anyone pay any attention to this really? ๐Ÿง

Will you be tempted? I know I will definitely be trialling this out for both our company and our clients. You don’t need to upgrade your page – and as with LinkedIn personal profiles, when you create really good content for the right audience member, you will generate leads and sales.