Unlocking YouTube: How to Build a High-Leverage Business in 90 Minutes a Week
Today, we’re diving into the world of YouTube as a high-leverage asset for entrepreneurs and B2B companies with Jerry Potter, the mastermind behind Done by Lunch Entrepreneurs.
Jerry shares his unique insights on how to efficiently build and grow a YouTube channel while committing just 90 minutes a week.
He emphasises the power of consistency and the importance of creating content that resonates emotionally with viewers, which ultimately leads to greater visibility and authority in your niche.
We also touch on the common misconceptions surrounding YouTube, addressing fears about the competition and the barriers to entry.
Join us for actionable tips, a deep discussion on the value of video content, and plenty of laughs as we explore why YouTube should be an essential part of your business strategy.
Think you don’t have time for YouTube? Think again.
Jerry Potter, host of Done By Lunch Entrepreneurs, joins me to reveal how established business owners can build a thriving YouTube channel in just 90 minutes per week—and start getting clients within weeks, not years.
In this episode, Jerry shares:
✓ Why YouTube is a “high leverage asset” that works for you 24/7
✓ The Magnetic 8: How to train the algorithm in your first 8 videos
✓ Why Jerry got his first client after just 11 days and 17 subscribers
✓ The psychology of video that makes strangers trust you instantly
✓ How to stop perfectionism from killing your channel before it starts
✓ Why editing shouldn’t take more than 15 minutes per video
✓ The entrepreneur path vs. creator path (and which one actually makes money faster)
Real Results:
- Jerry went from 1,100 views in 4 months to 100,000 in his first year
- Started a NEW channel this summer and got 65% of views from YouTube recommendations in just 3 weeks
- My own channel: Generated over £100,000 in client work with just 20,000 subscribers
Key Timestamps:
0:00 – Introduction
2:00 – What are High Leverage Assets?
4:00 – Jerry’s YouTube journey (and why “it’s too late” is a myth)
6:00 – Why the best teams have the most conflict
11:00 – The Magnetic 8 strategy explained
16:00 – Should you put your podcast on YouTube?
19:00 – The YT90 system: 90 minutes a week
23:00 – Creating a repeatable, unique premise
26:00 – Why editing shouldn’t be your focus
31:00 – The entrepreneur path vs. creator path
34:00 – Who’s actually watching YouTube (hint: everyone)
This is for you if:
- You’re a consultant, coach, or service provider who wants more authority
- You’re tired of scrambling for leads on other platforms
- You want a marketing channel that compounds over time
- You’ve been putting off YouTube because you “don’t have time”
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- Building high leverage assets like YouTube channels can significantly reduce the workload while increasing returns.
- Consistency in uploading videos is crucial; committing to at least six months can yield exponential growth in views and subscribers.
- YouTube offers unique audience engagement that surpasses other platforms, making it an essential tool for authority building.
- Prioritizing emotional resonance in videos over perfect editing is key to viewer satisfaction and retention.
- Creating a ‘magnetic eight’ series of videos helps train the algorithm and attract the right audience to your channel.
- Leveraging YouTube as a resource can enhance visibility and attract clients without relying solely on traditional marketing methods.
Companies mentioned in this episode:
- Done by Lunch Entrepreneurs
- YouTube
- Microsoft
- PowerPoint