7 Reasons B2B Companies Should Outsource Their LinkedIn Content

LinkedIn is an incredible and powerful business-to-business platform. You can use LinkedIn to reach new customers, build relationships with existing customers, and promote your brand. It’s a great social media platform for growing your business.

However, creating, scheduling, and monitoring your LinkedIn content can be time-consuming and challenging. This is why more and more companies and solo entrepreneurs are choosing to outsource their LinkedIn marketing to a professional agency.


Outsourcing will benefit you immediately by gaining access to a team of experts specialising in LinkedIn content. Agencies have a team of experts with specialised skills and knowledge in content marketing strategy, copywriting, SEO, analytics, project management, brainstorming, and more.

This team of experienced marketing professionals can help you create and execute successful campaigns. Outsourcing your LinkedIn marketing can give you the peace of mind that your marketing is in good hands. It’s being executed effectively, and you’re getting the most out of your investment.

Using the latest trends and techniques, LinkedIn marketing agencies can help you and your business achieve better results than if you go it alone. They can leverage their knowledge to create a strategy that aligns with your business goals, maximising your return on investment. 


A successful LinkedIn marketing strategy takes time, effort, and resources. By outsourcing, you can help free up your team’s time and efforts to focus on core business activities and other important tasks. 

Outsourcing your LinkedIn content lets you maintain an active presence on LinkedIn without the added task of writing and scheduling your own posts. This frees up your time to focus on what you’re good at – running your business and working with your clients.

Why spend time outside your zone of genius? By staying in your zone of genius, you’re doing the work that matters most for your business and brings in the most revenue.


Hiring a full-time LinkedIn marketing professional can be expensive. Doing so is often not an option for smaller companies and solo entrepreneurs. Outsourcing your LinkedIn marketing to an agency can be a cost-effective alternative to a full-time professional.

By outsourcing to an agency, you’re only paying for the services you need. This means you’ll save money on recruitment, training, and the salary costs of hiring someone for your business full-time. 

Not to mention how much of a better use of your time it is. An investment in outsourcing frees up your time to focus on making more money doing what you do best.

Access to Tools and Technology

A LinkedIn marketing agency already has access to all the tools and technologies they need to schedule, maintain, and monitor your content. These tools help us plan and execute your campaigns efficiently and effectively. So you’re benefitting from the tools without having to invest in them yourself.

Not only do we have access to content management tools like schedulers, but we also have a database for keyword research, including hashtags. We can use this information to target your content to the right audience and to increase your chances of getting noticed.

Measurable Results

LinkedIn marketing agencies use analytics tools to get an accurate insight into your LinkedIn posts’ performance. This lets agencies like ours see what’s working and what isn’t, then work together with you to improve your campaigns and get you better results.

For example, if your LinkedIn posts reach many people but aren’t getting a lot of engagement, we may need to change the type of content we are posting. Or it could be the time of day we are posting. By measuring the results of your campaign, we can make little tweaks and track how these help your posts perform better. 


Outsourcing your LinkedIn marketing can give you much greater flexibility than hiring someone in-house. You can scale your package selection up or down, depending on what you and your business need, without worrying about the cost or effort of hiring or firing your employees.

Easing adjusting the services you need helps you stay on track with your business goals. Plus, it means you can scale your investment up or down depending on your business requirements and marketing budget.


Content marketing agencies like ours stay up-to-date with the latest LinkedIn trends and best practices. When you work with an agency, you enjoy these up-to-date trends and approaches to keep your LinkedIn campaigns fresh and effective.

Because LinkedIn is a constantly evolving social media platform, what works today may not work tomorrow. Agencies like ours who specialise in LinkedIn have a deep understanding of the platform and how to use it to achieve your business goals. Using a trial-and-error approach and keeping up with the latest LinkedIn news, we keep your content relevant, engaging, and an effective marketing tool for your business.

What’s Next?

If you’re serious about using LinkedIn to help grow your business, we recommend working with a LinkedIn marketing agency. 

While we’d love you to choose us, it’s important that you do your research and find an agency that provides you with the services you want. One that has great reviews, and, most importantly, that you feel comfortable working with.
If you think that’s us, we’re excited to take the next step with you. Schedule a call with Louise if you would like to know more about our services.