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On Air Coaching: Do I have a potential audience on LinkedIn?

Does your LinkedIn profile include the right type of information to help you attract your ideal clients?

Do you create and share thought leadership content on LinkedIn?

Do you know how to use your Featured Section?

 

 

Does your LinkedIn profile include the right type of information to help you attract your ideal clients? Do you create and share thought leadership content on LinkedIn? Do you know how to use your Featured Section?

This week on the podcast, I share a LinkedIn coaching session with Ontario-based physiotherapist Micaela Zettel. Micaela is passionate about advancing women and girls in sport, both as athletes and professionals.

In this episode, you will find out more about Micaela and the type of work she does with her clients.   You will also witness the exact process I follow with my clients during my coaching sessions on how to use LinkedIn for your business. 

In this episode, Micaela shares her reason for using LinkedIn –  gaining new clients and advancing her career. We talk about the type of connections Micaela might want to reach out to and why.   We also discuss what type of content Micaela should produce and share in order to attract the attention of the people who might be interested in her work.

During our coaching session, Micaela and I focus on the importance of building relationships and on featuring thought-leadership content regularly and consistently that will help you become known for your skills and expertise.

If you’re looking to up your game on LinkedIn, don’t miss this episode!

 

You will learn…

  1. What to consider when optimising your LinkedIn headline, profile, and Featured Section.

  2. Why you should create and share more thought leadership content on LinkedIn in the form of posts, videos, presentations, and articles to establish yourself as an expert in your industry or niche.

  3. Why it’s important to actively reach out to decision-makers in your industry who might be willing to connect and support your cause.

About Micaela

Micaela has been a practicing physiotherapist for 11 years and obtained her Masters in Physical Therapy from the University of Toronto. Over the years she has worked in a variety of settings including paediatrics, with traumatic amputees, seniors and in women’s health. Her experiences have led her to where she is now, with her own practice and teaching at the McMaster Contemporary Medical Acupuncture Program. Micaela started her own practice, Instil Physio, in 2016.

She has a special interest in working with female athletes and their unique health and performance requirements, as well as youth and elite athletes in a variety of sports. She has worked with an OHL hockey team in their journey to winning the OHL championship, as well as NHL players and Olympic athletes. Michaela is incredibly passionate about advancing females in sport, both as athletes and professionals.

When not working, you can find Micaela walking her dog, playing beach volleyball and indoor volleyball with friends, running and doing yoga or strength training. She loves reading and learning about psychology, business and health. And she loves to travel with her partner going on adventurous vacations that usually include backcountry hiking and camping. 

If you’d like to connect with Micaela, you can find her on LinkedIn. (ask her about camping and bears!)

Resources linked to this episode

The four parts to my LinkedIn framework – podcast episode.

How to build thought leadership on LinkedIn – blog post.

If you want to work with me on your own LinkedIn strategy, visit www.louisebrogan.com/workwithme 

 

One reply on “On Air Coaching: Do I have a potential audience on LinkedIn?”

Louise, I really enjoyed this podcast with my fellow Canadian. I like how you helped her see the value of contributing information via posts to position herself as a person of knowledge in this field.
I also didn’t realize so few people contribute because my feed is always full of posts from other people, lol. But I do see what you say.
You shared a lot of great advice here and have given me some good areas to think about and work on.

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