What do you include in your LinkedIn profile? How can you write a LinkedIn profile you can be proud of?
This week on the podcast, I walk you through all the sections of your LinkedIn profile.
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Your profile photograph should be a clean and clear picture of you head and shoulders. Looking at the camera, preferably smiling, and looking approachable so that people will want to connect with you and reach out.
Also make sure that this is visible publicly so that if someone sees your comment on somebody else’s posts, they can see your face and they’re more likely to click on your profile to find out more about you.
Your Cover background image – use something that reflects your products or services
Next step, you want to check your headline, so make sure your headline is attractive to the people that you want to work with.
Does it tell people what you do and who you do it for?
This is one of the most fun parts of working with people is working out what their headline should be. And I see some real clangers on LinkedIn. I see lots of people who have never actually updated their headline at all. So it’s literally just their job title. So get a headline that attracts your ideal clients to come and click on your profile to find out more about you
Next, if you provide a service on LinkedIn, so your business is coaching, consulting, podcasting, or whatever your service is, make sure you have your service page created on your profile.
It literally is like a little company page post but for service providers. This tells you a little bit about me and tells you up to 10 services that I provide. So definitely you want to get the service page on your profile, if you provide a service.
Next is your contact info button. You can add in your phone number your email and your websites. You can add in multiple websites, by the way. You can have a link in here to your podcast website, for example, and your Twitter handle if you have one and your birthday.
I recently ran an experiment on my birthday and set my birthday visible to my network.
I got about 250 messages from my network, which opened up conversations with quite a few people who are good leads for me. Now lots and lots of people in my network are not going to ever become clients or customers. And that’s absolutely fine. But it does start a lot of conversations with people, which can lead to something down the line and also really will raise your visibility with somebody.
Consider having your birthday showing, it doesn’t tell you what you are what year you were born. So don’t worry. You might not want people to know how old you are.
As we go down the profile, you come to the featured section. This is your area where you get to highlight your products services, your key things you want people to know about you.
You could have a link to a free download page on your website or link to your newsletter. Really, it’s up to you and what you put in here. But you should definitely add content to your featured section.
Next, we have the about section and this is really what I call the heavy lifting area of your profile.
Once people have clicked on your your name, your headline, they’re scrolling down through your profile to see more about you and the About Section is a real opportunity to win those people over.
When I host VIP sessions with clients, this is definitely the place where we spend the most time because most people have written just a few lines about who they are and what they do here.
This section is about your customers and your clients, what they’re struggling with, and how you can help them.
You want to make sure you’ve included in here what problems that your customers have that you help them with, how you can help them what services you provide or what products you have.
Always end with a request to connect with you, whether it’s to connect on LinkedIn, follow your LinkedIn, you send somebody to your website, your email address.
Whatever it is, make sure you actually invite people to reach out to get in touch with you in your invite section.
I would like you to have a look at your experience section and make sure it’s up to date. For all of the roles you’ve done in the past, focus heavily on the experience that relates to what it is that you do now.
The keywords, and the content in here, help people find you on LinkedIn for your current products or services.
I would love you to add in media and here and what that looks like is maybe a link to a video or a link to your website, and it really pops off the page.
Add in your education. If you went to university add in the universities. When you do this, and you add in your university, make sure in the drop down box, you select the actual university so that the university logo appears in your experience section, and also up on the introductory card and up at the top of your profile. If you don’t actually add in the link to the university in the drop down, then it shows like a little grey box doesn’t just doesn’t look quite as good.
Then you’ve got licences and certifications, add in any that you have. If you have been a volunteer, add that into our every little helps on your profile
Skills, Endorsements and Recommendations
Check your skills and endorsements section, run through all the skills you have listed, make sure they are skills that you use now, not in the past, and and your network will start to endorse you for your skills.
Next, Recommendations. Try and get into the habit of asking customers, clients, people you’ve worked in teams with, for recommendation of your products and services. And likewise, think about recommending other people. One of the great things about LinkedIn is that it is a massive social networking site. So you want to network with people. Be generous with your comments and your messages and your support of other people.
In the accomplishments section at the bottom, you have Honours and awards, courses that you have done, any publications, including if you have written for an online website. I have my Social Media Examiner articles in there. Any languages that you speak and any organisations that you are a member of.
At the very bottom, you’ve got the interest section. People can see the companies that you follow in here, and they can see the influencers that you follow. And they can see the groups that you are a member of.
So be aware of that and go and check and what’s actually showing in your interest section.
This will help you to get your profile up to date.
The important thing is, let’s get your profile updated, so that you can start networking with people on LinkedIn, and have a profile that you can be proud of.
One of my clients recently said to me, the reason she signed up for her VIP session was because she didn’t want to network with anybody on LinkedIn, while her profile was such a mess.
So let’s get you a profile you can be proud of, so you can start really raising your visibility on LinkedIn.