LinkedIn Marketing for B2B – 3 ways your team can help

Do you want to reach a professional audience of over 850 million people? With an ever-growing membership, LinkedIn is the number one B2B social media platform. In fact, 40% of B2B marketers surveyed indicated that LinkedIn was the most effective channel for driving high-quality leads.

40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads.

How can you use LinkedIn to market your business?

But how can you effectively use LinkedIn to market your business? One valuable resource available to you right now is your employees.

By encouraging, empowering, and enticing (three E’s right there) your employees to amplify your business message on LinkedIn, you have a greater opportunity to reach more of the right people.

Step 1.

So how can your team help you win business on LinkedIn? Let’s start with what not to do:

  • Ask your team to send sales messages to all their contacts
  • Ask your team to post on LinkedIn without any direction
  • Forget about your team altogether (yes… it happens)

So how can we empower, encourage, and entice our employees?

Empower Your Employees to use LinkedIn

It’s simple. Provide your team with the training they need to understand how and why they should be using LinkedIn. We have worked with many clients who have teams, and the best results happen when the CEO invests in training for their team members. We create the content for the business Company Page and then work with their teams to optimize their profiles and show them how to share the company message.

By empowering your employees to use LinkedIn, they will start to build their own professional networks, connect with people they are interested in having conversations with, and this should lead to more opportunities for both the employee and the company.

Zoom call for training with multiple people on screen
LinkedIn Team Training

Encourage your team to use LinkedIn

When we run our training sessions, attendees realize the impact that their involvement can have on the reach of the company on LinkedIn. According to LinkedIn, when an admin posts on their Page, 30% of the engagement comes from their employees, who are 14 times more likely to share that content compared to other content types.

We believe that by sharing valuable, interesting content on your Company Page and training your team on how to use that as content for their own profiles, you are helping your employees. They don’t have to work out what to write about – it’s all there.

Entice your employees to use LinkedIn

How do you feel about a little healthy competition? With LinkedIn Company Pages, you can see which members of your team are engaging and sharing the content. Why not set up a 30-day challenge to see who can engage the most? Reward the employees who are on board with marketing the business message.

Your employees can now also invite their connections to follow the company page. This is an excellent way to grow your page followers and increase your reach.

We support our clients by providing them with a toolkit they can use for the team to help amplify the company presence on LinkedIn. Email to find out more.

How to grow your page followers

Why should you have a LinkedIn company page?

How can we help?

Here at LinkedIn with Louise, we can take the heavy lifting off your hands. By creating relevant, valuable, and engaging content for your Company Page and teaching your team how to amplify your message, you can reach more of those B2B clients on LinkedIn.

How does it work?

We create a plan of action for you with monthly calls to make sure everyone is on the right track. We create and post your content for you on the Company Page, and we work with your team to ensure that the message gets out to more people. All of this is available for less than the price of hiring a single marketing expert into your business.