Why you’re not getting engagement on LinkedIn and what you can do about it
We’ve been helping clients to get genuine engagement that leads to business on LinkedIn for over 3-4 years and we’ve seen some amazing success along the way. Although every business is unique, we’ve noticed that there are a few common reasons most people don’t believe they can win business on LinkedIn.
In this article, I’ve broken down the reasons you aren’t getting the results you want on LinkedIn and also, what you can do to.
#1 You don’t have a step-by-step plan
When it comes to content for LinkedIn you need to have a plan. If you don’t know what you’re doing ahead of time, it’s difficult to stick to it and get the results you need.
Creating your own step-by-step plan will also help you ahead of time making it easier for you to know what to post and when.
What you can do to fix this?
Spend some time creating a content plan for LinkedIn. Pin it up on your wall or use an app to keep your plan easily accessible. Try to stick to it as much as possible to keep you on the right track. Here at LB HQ, we love using Asana to plan out content for clients.
We work with clients to help them plan out their content. Find out how here
#2 You’re following the wrong advice
When it comes to using LinkedIn for lead generation there’s a lot of rubbish advice out there. Things like participating in engagement pods or people telling you not to bother sending a message when you connect with someone. I don’t blame you if you’re following this advice as it’s generally peddled by ‘experts’ or ‘gurus.’ But if you do follow it, you will struggle to see results.
What you can do to fix this?
These are some blog posts that will help you
Or you could find the right coach who will give you the right advice (even if it’s not always something you want to hear!)
I can certainly help with this, just visit my Work With Me page to get in touch.
#3 You’ve been sharing the same content on LinkedIn as your other platforms
LinkedIn IS different. Who you connect with, what you post and when, all plays a part. If you currently work with a social media management team who are posting the exact same thing onto all of your platforms, you will be getting few responses on LinkedIn, if any.
What can you start to do differently?
Rather than broadcasting out to your network, consider a reset. Why not start conversations with your contacts? What do you want to be known for? What does your potential client want to know about?
Write down a list of the frequently asked questions you get about your product or service. If you aren’t sure what those are, then ask your LinkedIn network.
#4 You have not built a network of value.
LinkedIn is a relationship based social media network. Once you have an optimised profile, with a headline that gets you noticed, it is time to start strategically engaging with the people you want to network with.
Think of this like an in-person networking event.
Let’s imagine you are off to an annual industry event. Are you going just for the beer?
Or are you going to make connections and catch up with existing clients and collaborators?
Who is going to be there? What are your goals for the event? Treat LinkedIn the same way.
Choose your time to spend on LinkedIn wisely. Share content that is valuable to your network and start conversations. Respond to other people’s post in a way that gets you noticed for your business expertise. Of course, catch up for (virtual) coffee with old friends, but this is not on Facebook – change your time online to use LinkedIn for LEADS and business.
FREE GUIDE TO BUILDING A NETWORK WORTH ENGAGING WITH
We have created a free guide to help you build a valuable network on LinkedIn. You download it here
I’m sure after reading this article you can see why you’re not getting the result you want. Hopefully, now you have some guidance on what you can do to fix this.
If you need some more tailored advice on how to use LinkedIn then book your VIP session for $1500. We will re-write your LinkedIn Profile, and work out a plan for you. With training on what, when and how to post, as well as how to clean up your network and be strategic about the time you spend online.
Rather than spending the next three months shooting in the dark and hoping you land a lead, invest in three hours now and start winning new business on LinkedIn.
How to use LinkedIn for Law Firms
Are you leveraging LinkedIn for business?
We take care of all your marketing content on LinkedIn - creating the content, training your team and building your firm's profile online.
Sign up for regular emails with tips and advice.