How to build your brand story on LinkedIn with Lucy Eckley – Podcast

Do you struggle to create a marketing plan for your business? Would you like to share content but have no idea where to start?

Then tune into this episode to find out how your brand story can help!

This week on the podcast, I interview Lucy Eckley, who is the founder of Build your Brand Story.

After a career working in financial services and specialising in Internal Communications, Lucy now helps independent consultant to build a unique brand story, so they can stand out in their industry, get hired by their ideal clients, and grow their expert status.

Lucy believes that by being strategic and having clarity around your message, you can attract more of your ideal clients.

So if you’ve worked in a corporate career in the past but now run your own
business and you’d like to learn how to articulate to your ideal clients why they should hire you and what value you bring to the table, Lucy can help you do exactly that.

Your brand story gives you a clear framework about who you are, why your business exists, what you do, and how you help. Once you’ve mapped it all out, you can use it on LinkedIn, on your website, for networking purposes,
and wherever you market your business.

In this episode, Lucy and I talk about how you can use your story brand specifically on LinkedIn to attract and connect with the types of clients you want to work with.

If you’d like to find out how having a clear framework and a strategic approach to communicating with your ideal clients can help
your business, don’t miss this episode!

You will learn…

  1. About the two key steps to creating a strong brand story framework.
  2. Why talking about yourself on the About page of your website and on your LinkedIn profile is a mistake!
  3. How your brand story (and reviewing it and tweaking it) can help your business thrive during the pandemic.


Social media: @lucyeckley

Resources: FREE 7-day FREE 7-day mini course to help people get their story started in 10 mins a day

Resources mentioned in this episode:

The Pumpkin Plan, by Mike Michalowicz (book).
Build your brand story with Lucy Eckley (podcast episode).
Empowering your brand through PR with Amanda Berlin (podcast episode).

Do you want to learn more about using LinkedIn for business?

If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab –the group coaching and membership program designed to help YOU create an effective LinkedIn strategy and start
building your network on LinkedIn.

This is perfect for you if you want to get to grips with LinkedIn and want to have regular support and accountability – we host two monthly office hours for Q&A. .

The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos) and teaches you everything you need to know to use LinkedIn as a lead generation tool for your business.

if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions.

Download my FREE LinkedIn guide

Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn, no matter what type of business you run? Then download my FREE 10-page LinkedIn guide here.

If you found this episode useful, come and join Lucy and me on Friday 24 th July 2020 at 2pm BST for our LinkedIn live catch up.
If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not?

Before you go, do you have any questions on this episode or on LinkedIn? Would you like to give me some feedback? I’d love for you to reach out. You can find me on LinkedIn

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