LinkedIn and AI

LinkedIn have been embracing AI on their platform for years. For example, have you seen the suggested hashtags when you write your posts? Or the prompts for replies to DMs? AI has been around on LinkedIn a lot longer than most users would imagine.

Let’s look at some of the new additional AI tools you have at your fingertips on LinkedIn.

1. Collaborative Articles

Collaborative Articles – these are articles posted on LinkedIn using AI generated topics. Selected members are invited to add their own take on these articles. The thought behind this, is to encourage experts to share their knowledge and expertise through a more structured article.

The suggested articles are dependent on topics you are following and you can ‘train’ LinkedIn to show you relevant topics by following the Company Page which hosts the articles. For example – the above article is on the page ” Client Relations” . If you want to contribute to the article, click on it.

How does LinkedIn decide who to invite to contribute? They identify people who are active on LinkedIn, and have skills and experience that suggests they may be experts in a particular industry or topic.

According to LinkedIn, “They must also meet high trust and quality standards by adhering to LinkedIn’s User Agreement and Professional Community Policies.”

Why would you contribute to a collaborative article?

People who are regularly contributing can earn a Community Top Voice badge (e.g., “Top Engineering Voice”) if your contribution is seen as valuable by others. In plain english, this means that you need other readers to ‘upvote’ your contribution.

Walkthrough how AI is used for Collaborative Articles on LinkedIn

2. Prompts for starting your posts

LinkedIn now offers prompts for starting your posts, based on AI scanning your skills section. (This is a great reminder to keep your Skills Section up to date.)

This is only available for those users with Premium accounts.

If you have a Premium account, you will find this section under your Analytics section of your personal profile.

When you click on one of the options, a post is created like this:

As with many AI services, I suggest you use this as a tool. In the above example, you could continue this post with some suggested tools and your experience of using them. The AI tool will also give you suggested hashtags for your post.

LinkedIn have shared guidance on how to post with AI:

  • We urge you to review, edit, and approve of any content that you’ve used AI to create. You are ultimately responsible for everything you post on LinkedIn.
  • If you’re using AI to help create content that you share on LinkedIn, ensure you are not infringing on the rights of others while doing so, including intellectual property and privacy rights.
  • In your posts or other content on LinkedIn, we recommend that you let others know (if it isn’t obvious from the context) if you’ve relied heavily on AI to help create or modify the content.
  • AI is best used to augment your expression. Think of AI as a tool, not a crutch: members, not AI, power the best engagement on LinkedIn.

3. AI writing your profile

Would you like AI to write your personal profile? Now with some Premium accounts, you can have a go.

This will not write your whole profile. For now, LinkedIn Premium users may be able to have their Headline and About section written by AI. This will be based on the millions of other LinkedIn users, and guided by content you ALREADY have in your profile – in particular your work experience and your skills.

This might be a helpful tool to prompt your headline – and for many LInkedIn users, who simply want to have a profile and minor presence on the platform, it will be perfectly adequate. It could be a step up from those accounts where the headline is generated from the person’s current work experience. For those of you who want to stand out on LinkedIn however, AI is simply another tool you can try out.

How do we use AI in our company?

As a former software engineer, I am interested in all of these developments. And experiment with AI myself – but mainly in the YouTube area of the business – once I record the videos, I use YT tools to give ideas for video titles and descriptions, which I then edit to suit my channel and my audience.

AI has been helpful in generating ideas for blog posts (not this one!) – for example, you can post into ChatGPT and ask: what key questions does someone have about using LinkedIn for Business. The results are useful for a starting point. Usually they are a little bland. So we are approaching this as a tool, which we can then take and develop our own writing or video content from.

With our clients, we are keeping ourselves informed about the developments of AI.

AI can only reproduce information it has been ‘fed’. We write original content for our clients. Blogs, LinkedIn newsletters and conversation starting posts. We include examples from your own business, your team and your clients.

For a high quality LinkedIn Content Marketing service, for now, we believe human writers are your best choice. Get in touch today to find out more.

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