How big organisations can leverage LinkedIn, with Keith Lewis

Should employees in big organisations use LinkedIn? What happens in terms of compliance, and especially in fields like insurance, which are thoroughly regulated?

This week on the podcast, I interview one of my LinkedIn connections, Keith Lewis. Keith is the Social Media Manager and Employee Advocacy Lead at Zurich UK, a world-renowned company operating in the field of insurance. In his role, Keith educates and enables Zurich employees not only to better understand the world of social media but also to actively participate and share content. By empowering staff to regularly post content on social media, Zurich have consistently increased their reach on LinkedIn and other social media platforms.

So should someone working for a big organisation only share content related to that company or the industry? According to Keith (and I couldn’t agree more), certainly not. As long as staff receive appropriate training around what can and cannot be shared on social media, there’s definitely room for authenticity and personality. Sharing content that is more centered around you (hobbies, family, and life in general), as long as it’s done mindfully, helps others connect with you over shared interests and keeps you front of mind.

Keith and I also discuss the topic of employee advocacy. Content about a company – about the way they work, the sector, industry news, etc. – can be shared via official sources, like a LinkedIn company page or a Twitter account. But using the power of your engaged employees to boost the company is certainly much more powerful and far-reaching. So if you work in a large organisation and are wondering how you can leverage LinkedIn, both for your company and for yourself, don’t miss this episode!

You will learn…

  1. About the difference between a LinkedIn company page and the new My Company Tab on LinkedIn.
  2. Why staff social media training is key when it comes to navigating complex compliance issues.
  3. How you can leverage your employees to boost your organisation.

About Keith

If you’d like to connect with Keith, you can find him on LinkedIn or Twitter.

Do you want to learn more about using LinkedIn for business?

LinkedIn Profile Review

Are you ready to create a LinkedIn profile that helps you get found by your ideal clients? I offer a LinkedIn Profile Review, where I provide you with a video walkthrough of your LinkedIn profile (followed by a 15-minute call) and give you a personalised action plan that you can implement to start winning business on LinkedIn.

LinkedIn VIP Intensives

If you want to work with me on a 1-to-1 basis, I offer LinkedIn VIP Intensive private coaching sessions.

These 3-hour sessions are perfect if you want some help to optimise your LinkedIn profile, build a content strategy plan, and start using LinkedIn to generate leads and sales. The sessions are interactive, fun, and practical. You leave with a fully optimised profile, a complete plan of action, and feeling raring to go!


More about me

If you found this episode useful, come and join Keith and me on Friday, 22nd January 2021 for our LinkedIn LIVE catch up. And if you can’t watch us live, you’ll also find the recording on my YouTube channel.

If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on your favourite platform. And if you haven’t subscribed yet, why not?

Before you go, do you have any questions about this episode or on LinkedIn? Would you like to give me some feedback? I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook, or Twitter.