Have you tried using LinkedIn stories yet?
How can you use this new feature to help you in business?
Stories have been a feature on other social media platforms for a while now – Instagram, Facebook and Snapchat – let’s have a look at how to use LinkedIn Stories to help you build your brand and business.
What are LinkedIn Stories?
LinkedIn Stories are a new feature on the LinkedIn mobile app for sharing short videos and images.
How to access LinkedIn Stories
LinkedIn stories can only be accessed via the mobile app. If you aren’t sure if you have them yet, you can check on your mobile:
Click on the Add Post option at the bottom of your screen
Choose the ‘Share a Story’ option
You can add an image, a video or create a video post.
Stories will last for 24 hours. The maximum length of time for a video story is 20 seconds. You have the ability to add 100 Stories in 24 hours. I would urge a little caution here. I suggest you create a series of Stories in your day but 100 seems a little over-zealous.
The purpose of LinkedIn Stories is to create short, quick and engaging content to share with your network. If you reimagine LinkedIn as an in-person networking event, conference or the company you work at, then the Stories feature is the chat on the way into the event to grab a coffee, or saying hi as you head to the lift.
How can you use LinkedIn Stories for your business?
Think about starting conversations with your network. Stories are aimed at lightweight, image-focused content. Consider who you are talking to, and why you want to engage with them via your Stories.
“While people used to come to LinkedIn mostly to find people and jobs, a huge thing that they’ve switched to now is around coming to find a place of community, somewhere people can talk, feel like they can get some help in a tough time right now,” LinkedIn’s VP of product Kiran Prasad told The Australian Financial Review.Australian Financial Review, 2020.
5 ideas for content for your LinkedIn Stories
Here are five ways to come up with content that will encourage conversation on your LinkedIn Stories:
- Sharing quick tips and advice on your area of expertise;
- Share behind the scenes footage from your office – people love to see what is going on behind the front-facing side of the business
- Share customer testimonials – create an image using a website like Canva or screenshot one of your LinkedIn recommendations
- Share news and announcements – if you have a webinar coming up or a product launch, create some interest through your Stories
- Let your personality come through – people buy from people and using Stories gives you the opportunity to connect with your network.
Remember to ask your audience a question – what do they think? Invite them to respond to your Stories and start a conversation.
More about how to build a genuine network on LinkedIn
What you need to know about LinkedIn Stories
You can post Stories from your personal profile and/or your Company Page. Likewise, you will see Stories from the people and Company Pages that you follow.
You can see who has looked at your Stories by clicking on the Analytics at the bottom of the screen.
Only people who are your first level connections or who follow you, will see your Stories. You can message those people directly (only your 1st level connections).
When someone replies to your LinkedIn Story, it appears as a message in your inbox. This has been one of the surprising benefits for me – since using Stories, I have had a lot more one-to-one conversations with people that I have been connected to for years.
80% of people will watch your Stories with no sound. The default is to have the sound turned off, so consider using a third-party app to add in captions. I like using wave.video for captions. You can also use Brevvio or Rev.com.
People are able to share Stories directly through the messaging app. How does this work? When you are viewing someone else’s Story, you can hit reply or forward it. This is a great opportunity for you to get more views on your content if you are sharing helpful information for your network.
Add overlay text, stickers or @mentions on your Stories.
Once you upload the video or image, you can now add some of the LinkedIn created stickers or your own text.
- Tap the Stickers icon to add a sticker. There are a lot of work/office/business related stickers – and LinkedIn do seem to be adding more and more.
- Add the Question of the Day sticker to answer that day’s question – this is a feature I am currently experimenting with.
- Tap the Volume icon to mute the audio on a video or recording.
- Tap the Text icon to add text to the content.
- You can add any of your network in the text using the @mention option
- There are six different colour options to choose from (you can mix and match colours as per my example below).
Tagging someone on LinkedIn Stories
When you tag someone on Stories using the @ + name option, their name will appear in a different colour. When someone is watching your story and clicks on the name, the person’s headline will pop up. This is another reason why you should take time to write a LinkedIn headline that showcases what you do and who you help.
Social Media statistics show that the ‘next generation’ ‘of social media users like interacting via stories and videos. Try tagging your colleagues, giving a shout out to someone in your network, recommending a business book or podcast you enjoy. The purpose of Stories is to connect the LinkedIn community. So far, I am really enjoying the interaction.
I recently hosted a live mini training for members of my community on how to use LinkedIn Stories. To find out more about the community, visit us here.
Book a discovery call to see how I can help you and your team leverage LinkedIn for Business.