What is InMail?
LinkedIn InMail is a premium feature that allows you to send messages to people on LinkedIn you are not connected to.
If you are already connected to someone, you can simply use LinkedIn messaging.
With InMail, LinkedIn provide a certain number of credits each month.
How do InMail Credits work?
With a Premium account you have a certain number of InMail credits each month.
With Sales Navigator, you get 50 free InMail credits. These will rollover to the following month if they are unused.
When someone replies to your InMail within 90 days of it being sent, you will receive a ‘refunded’ credit e.g. you get your credit back.
The recipient will receive a reminder to read your InMail three days after you send it.
If you delete the InMail before receiving a response, you do not get your credit back.
If someone has set their profile to ‘Open’ on LinkedIn, you can send them a message without using InMail credits.
You can change your InMail signature in Sales Navigator. Click on the edit pencil beside your name to edit.
Consider adding in your contact details – email, phone number and website.
Why use InMail?
LinkedIn estimate that InMails have 18 – 25% open rate vs 3% for cold emails. Use your InMails to build your network and widen your reach. You can also use InMails to share a new role or a business opportunity.
Tips for writing your InMail
Keep it short and sweet.
You have 200 characters for the title of your InMail and up to 2000 characters for the body of the message.
Do your research – what mutual experience or interests do you have. What has this person been sharing or commenting on LinkedIn? Are you hoping to have a call?
Keep it conversational and ask how you can be of service to them.
If you are sharing a job opportunity, ask if they are interested in finding out more about it. Do not simply copy and paste the job description.
By asking their opinion or advice, you raise the probability of the person responding.
Your InMail Checklist
- Have you personalised your message to the recipient – check their profile, where do they live, what industry are they in?
- What can you connect with? Did they share an update or do they follow a particular company?
- Do you have some interesting data or new information to share with them?
- What is your call to action? Do you want to invite them to speak to you? Are you sending them a case study or white paper?
- If you want to get on a call, share your timezone and three times that might suit them to speak to you.
The goal is to have a warm introduction, not a sales message.