How to use LinkedIn for thought leadership, with Rhonda Peterson

How can you use LinkedIn to build thought leadership, even if you work in a highly-regulated industry?

This week on the podcast, I interview my good friend Rhonda Peterson. Rhonda is a Coach for financial professionals, a speaker, and a workshop facilitator. She guides financial services executives, entrepreneurs, and emerging leaders to lean into their strengths and energy to increase their ROI, both professionally and personally.


While Rhonda can see that more and more people in the financial space are using LinkedIn, she finds that those who work in a highly-regulated industry seem to struggle to hit the right balance between using the platform to build relationships and remaining compliant with their employer’s regulations. However, raising your profile on LinkedIn doesn’t need to be causing any issues to your employer or your industry. Establishing yourself as a thought leader on LinkedIn is possible, even if you work in a highly-regulated industry.


In this episode, Rhonda and I discuss a couple of examples from our networks, and Rhonda shares how she’s using LinkedIn to grow her career as a speaker. If you want to find out how you too can become a thought leader on LinkedIn, make sure you tune in!

You will learn…

  1. Why you should be using LinkedIn to reach out to your connections and ask for relevant introductions.
  2. The exact steps you can take to build your thought leadership on LinkedIn, regardless of the industry you work in. 
  3. How you can use LinkedIn to get more work. 

About Rhonda

If you’d like to connect with Rhonda, you can find her on LinkedIn or on her website. And if you connect with her on LinkedIn, don’t forget to send Rhonda a personalised message and let her know you’ve listened to her interview on this podcast. 

Related resources

Why is marketing challenging for lawyers? With Christopher Melcher – podcast episode. 

How to build thought leadership on LinkedIn – blog post.

Do you want to learn more about using LinkedIn for business?

LinkedIn Profile Review

Are you ready to create a LinkedIn profile that helps you get found by your ideal clients? I offer a LinkedIn Profile Review, where I provide you with a video walkthrough of your LinkedIn profile (followed by a 15-minute call) and give you a personalised action plan that you can implement to start winning business on LinkedIn.

Download my FREE LinkedIn guide

Would you like to learn what daily and weekly tasks will help you build your network on LinkedIn? Then download my FREE 10-page LinkedIn guide here. My tips work no matter what type of business you run!

More about me

If you found this episode useful, come and join Rhonda and me on Friday, 11th December 2020 for our LinkedIn LIVE catch up. And if you can’t watch us live, you’ll also find the recording on my YouTube channel.

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