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How to sell on LinkedIn, with Lynn Whitbeck

Have you ever accepted someone’s connection on LinkedIn and received a ‘cold’ sales message straight away? Or maybe you’ve sent messages yourself that have fallen on deaf ears?

Then tune into this interview to learn what to do (and not to do) when selling on LinkedIn.

This week on the podcast, I interview Lynn Whitbeck, sales trainer, speaker, and author of the book “Practical Wisdoms @ Work”, a must-read for every woman who wants career success.

Building on her 30-year experience in sales and executive roles in the corporate world, Lynn transitioned to executive consulting and is the founder and CEO of Petite2Queen.

Lynn and her team provide strategic expertise for the development and management of tailored client programmes. They help to enhance marketing, sales, business development, and operations management.

In this episode, Lynn and I talk about how to move your sales process forward on LinkedIn by focusing on relationships.


A strong network of close connections will not only potentially work with you but also refer you to their connections. Be of service to your network – nurture relationships, and you’ll see faster and more sustainable business growth.

By focusing on your customers’ needs and on how your products or services benefit them, you’ll be able to close sales faster and more easily. ‘Think like your customers’ and focus on their goals and objectives.

If you want to learn how not to squander leads, but, instead, create relationships that stand the test of time, don’t miss this episode!

You will learn…

  1. About the importance of ‘relationship sales’, based on providing value to your connections.
  2. About the importance of refreshing your profile regularly.
  3. How NOT to squander your leads by sending out ‘cold’ hard sell messages without investing in building relationships.

About Lynn

Lynn Whitbeck is the Founder and CEO of Petite2Queen and Future Forward Sales. She helps the world by providing sales and leadership training programs to achieve more, faster. Lynn is the catalyst for businesses to turn their sales teams into revenue generating champions. 

With her crew, Lynn’s strategic sales training program helps organizations achieve the expanded revenue and business growth that happens when their sales team learn to capitalize on every lead. The powerful live training delivers immediate results in easy shifts, shortens the sales cycle, builds stronger relationships, and closes more sales.

Lynn is the co-author of the highly regarded book, Practical Wisdoms @ Work. This quick-read guide provides insights to navigate situations, challenges, and opportunities that arise every day in business. Teaching you how to broaden your career with skills that will set you apart.

You may have seen Lynn in USA Today, HuffPost, Chicago Tribune, and more!

If you’d like to connect with Lynn, you can find her on her website or on LinkedIn. If you’re interested in Lynn’s book – “Practical Wisdoms @ Work”, you can find it here.

Do you want to learn more about using LinkedIn for business?

LinkedIn Learner Lab

If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my group coaching and membership program to help you create an effective LinkedIn strategy and start building your network on LinkedIn.

This is perfect for you if you want to get to grips with LinkedIn and have regular access to me. You can ask me questions at any time and come along to our group calls twice a month. The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos). It teaches you everything you need to know to use LinkedIn as a lead generation tool for your business.

LinkedIn VIP Intensives

And if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect if you want some help to optimise your LinkedIn profile, build a content strategy plan, and learn how to use LinkedIn to generate leads and sales. The sessions are interactive, fun, and practical. You leave with a fully optimised profile, a complete plan of action, and feeling raring to go! 

Download my FREE LinkedIn guide

Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn? My tips work no matter what type of business you run! Then download my FREE 10-page LinkedIn guide here.

More about me

If you found this episode useful, come and join Lynn and I on Friday, 23rd October at 5 pm BST for our LinkedIn live catch up. And if you can’t watch us live, you’ll also find the recording on my YouTube channel.

Would you like to find out if I can help you use LinkedIn to make more sales in your business? Head over to my website and book a FREE 15-minute discovery call with me.

If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on your favourite platform. And if you haven’t subscribed yet, why not?

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