Does the thought of creating content for LinkedIn feel like the most daunting task on your to-do list?
We get it. Consistently posting relevant content that establishes you as an industry thought leader can be completely overwhelming. What if we told you there was a pretty simple solution to feeling overloaded?
Creating a content calendar for LinkedIn is the key to achieving your goals. A content calendar helps you organise your thoughts and posts so you can connect with your audience in a way that feels authentic to you.
In this article, we’re exploring the purpose of content calendars and the benefits of using them for LinkedIn, how to create a calendar that works for you, and we’ll introduce you to some of the software options available to help make this process seamless.
The Purpose of Content Calendars
A content calendar works the same way as your Google or kitchen calendar. It lets you know what you’re doing and when.
Content calendars for LinkedIn are tools that help you plan what content you want to make. Having all your ideas conveniently in one place will help keep you organised and consistent with your content.
Consistency is one of the key aspects of succeeding in content creation. Consistency is about showing up when you say you will or when your audience expects you to. If your audience has come to expect a LinkedIn post from you three times a week, and you skip a week (or more!), they will start to wonder where you are. All that good work you’ve been doing with your posts has gone out the window.
Consistently posting content in your areas of expertise will solidify your place as a thought leader in your industry. A content calendar aids you in organising your content so you know what is going out and when.
Plus, you can use a content calendar to keep track of your overall goals, what your audience likes, and how your LinkedIn posts are performing by tracking their metrics/analytics.
Software You Can Use
If this all sounds like a lot, we totally understand. But the good news is that you don’t need to go it alone. Many different software options are available to help make planning, scheduling, and posting your content easy.
Here are some of our favourites.
Cloud Campaign is an agency-focused social media management platform.
It gives social media marketing agencies a lot of flexibility to create and distribute content on behalf of their clients. Some of the perks include white labelling so that agencies can have their own branding on the platform, simple social media scheduling tools, an integrated client feedback and approval process, and one-click social media reporting.
They also have dedicated customer success managers, a robust support team, and training available to make the platform even easier to navigate.
What’s great about this platform for agencies is the control the client has over their content. Adding them to their own portal lets them see the upcoming content, make edits right then and there, and approve the content. There’s even a setting where nothing can go live without the client’s approval.
Cloud Campaign has integrations with most social media platforms, not just LinkedIn, plus integrations to improve your workflow, making it an excellent option for full-service social media marketing agencies.
Individuals can use Cloud Campaign, as well, and avail of many of the perks that come with the platform.
Pricing: 3 plans
14-day free trial
Hootsuite is an all-in-one social media management platform.
Create, schedule, and publish your content straight to LinkedIn. Hootsuite has its own AI writer and post idea generator to help you out if you’re feeling stuck or overwhelmed. The platform offers templates, and collaboration and approval tools.
Hootsuite also helps with your social media engagement, offering an inbox for private messages, autoresponders, saved replies, inbox analytics, and more. And, they have brand monitoring features so that you can stay up to date with trending topics in your industry, social mentions, and brand sentiment monitoring.
With built-in analytics, Hootsuite lets you see what’s working and how to improve your content at a glance. Plus, you can manage your paid social media ads on the platform, which streamlines your entire marketing presence.
Hootsuite is a great option for both professional and corporate use.
Pricing: 3 plans
30-day free trial
Enterprise: Custom pricing
Agorapulse is an easy-to-use social media marketing solution.
It offers a unified social inbox where you can see and respond to all your comments, direct messages, and reviews in one place. You can plan, collaborate, and schedule content with their built-in intuitive publishing option.
Agorapulse offers social listening to stay up-to-date with the latest trends and insights about your brand and competitors. It also offers intuitive analytics, with an option to create beautiful and actionable reports that show exactly what’s working and what isn’t.
Agorapulse is an excellent option for professional, corporate, and agency usage.
Pricing: 4 plans
30-day free trial
Custom: Custom pricing
Steps to Creating a Content Calendar for LinkedIn
Now that you know what a content calendar is and some of the software options available, it’s time to talk about the actual steps to creating your calendar.
First things first, what do you want to achieve from posting on LinkedIn? What’s your overall goal? Whether your goal is connecting with more people, establishing yourself as a thought leader, or getting leads and new business, having clear goals is essential.
It’s also important to figure out who you want to reach on LinkedIn. Who is your target audience? Knowing who you’re talking to will help you create a more clearly defined content calendar.
Next, you need to decide how often you want to post on LinkedIn. Because there are different forms of content – written newsfeed posts, video posts, carousels, articles, newsletters, and polls – you may decide on a different frequency for each. For example, you might decide to write one article or newsletter every month and base the rest of your content around that. The frequency you choose to post at doesn’t matter – what matters is that you stay consistent with it.
Now comes the fun part. Brainstorm a list of ideas, topics, and themes you can discuss on LinkedIn. Keep this to four or so different broader topics to build credibility in these subjects.
Then, create a calendar template or use one of the programs we talked about above. You will want it to be an entire month’s overview. Then, fill it in. Include a content planning day, content creation days, time for editing, and your content release days. Planning one day a month to run your analytics for the previous month is also helpful.
What’s next? Start creating your content!
Organising Your Content with a Calendar
If this still sounds overwhelming, don’t worry. Content calendars are there to help you create and plan content in a much more manageable, lower-stress way.
Here are some of our tips for organising your content with a calendar.
Consider “Content Buckets”: Content buckets are broad subject themes or categories that all your topics fall into. For example, we talk about LinkedIn, LinkedIn Marketing, Content Creation, and Video Marketing. Having four themes makes it easier to group your content together.
Set and Stick to Deadlines: Your content calendar is there to make your life easier. If you constantly miss or push your deadline back, the only person you’re hurting is yourself. Set and stick to deadlines that are realistic for you.
Create Seasonal and Timely Content: Seasonal and timely content will help fill any gaps in your content calendar. It’s helpful to note holidays you celebrate, events you’re excited about, and hot topics in your calendar so you know to plan and create content in advance.
Leave Room for Spontaneity: Don’t overschedule your LinkedIn calendar to the point you feel you can never post something off-the-cuff. Leave space in your calendar to post something that happened to you, update about a networking event you went to, or share your reaction to something happening.
Analyse your Performance: Metrics tell you what’s working and what you can tweak. Every month, record your LinkedIn metrics and analytics to get a good overview of the type of content your target audience likes. Use these insights to refine the content you create.
Creating a content calendar for LinkedIn is a valuable strategy for anyone looking to succeed in content creation and establish themselves as a thought leader in their industry. Using a content calendar lets you stay organised, consistent, and focused on your goals. Streamline your process, reduce stress, and make sure that you consistently deliver valuable content to your LinkedIn network.
It’s time to start organising your ideas and planning your posts, and watch your LinkedIn presence grow as you become a trusted and influential voice in your field.
If you think this all sounds great, but you don’t have the time or commitment to do it yourself, we can help. Contact our team to ask about our VIP Intensive or monthly LinkedIn management packages.