Email Marketing – An effective, low cost method of promoting your business. Are you wondering if email marketing can boost your business? Do you want to know the benefits of email marketing?
Email marketing is sometimes overlooked by entrepreneurs and small businesses. It shouldn’t be, especially where marketing budgets are tight. One of the most compelling reasons to use email marketing is its return on investment (ROI). It can be a very effective, low cost method of promoting your business online. Mailing lists are typically made up of subscribers who have willingly chosen to hear more about your business. This offers a unique opportunity to promote targeted messages at people who want to hear from you.
So how can email marketing help your business? Let’s outline the benefits:
- Increase sales.
Ultimately this is usually what your marketing efforts are all about. By sharing the right information about your business through emails, you help customers see how valuable your product or service is. If done right, this will lead to increased sales. The best way to increase sales through email marketing is to send a variety of emails to your customers. Promotional emails about new arrivals, discounts, sales and offers will entice the customer if they feel they are getting a great deal. But remember, make it easy for them purchase by providing a direct link to the product or service on your website.
2. Maintain brand awareness. Email marketing can help your product or service to remain at the front of your customers mind on a regular basis. Emails can serve as gentle reminders about your business. If you run a restaurant for example and regularly email your customers about special offers and promotions, where your customer want to book their next meal, your business will spring to mind because of your regular targeted contact. Company newsletters are a great way to keep your customers up to date about news, tips, how-to guides, events and offers. A variety of information will make the newsletter valuable and informative.
3. Build lasting relationships Emails help you establish and nurture a lasting relationship with your customers. If you want to build a loyal customer base that will return time after time, you must win their trust. Emails give you a chance to make a personal connection. Whether you are reaching out to new customers or engaging with loyal followers, an email campaign is one of the best ways to build a relationship. For example, when a new customer signs up for your email list, a welcome email can introduce them to the company and its products or services. Sharing customer reviews and testimonials is also a great way for your customers’ to reaffirm they have made the right decision in choosing your business.
Email marketing is an inexpensive, cost effective way to communicate with your customer and works very effectively when delivered alongside a coherent social media strategy. Building an effective email list inevitably takes time and persistence, and a certain amount of strategic planning is involved.
Have you got an email list, and if so, how often are you contacting your followers? Leave us a comment below!
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