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Content LinkedIn podcast strategy

A Transatlantic LinkedIn Conversation with Angela Pitter

This episode, Angela and I discuss what we think will be happening on LinkedIn in 2021! We also talk about clubhouse…. Angela Pitter from Boston is the owner of  Live Wire Collaborative. As a digital marketing strategist and advisor Angela works with small to mid sized businesses to help them unleash the power of social […]

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LinkedIn podcast strategy

5 ways to build authority on LinkedIn

When someone is looking for a coach or consultant to help them with a particular issue, they tend to go with someone they trust.  In online business, you will hear people talk about ‘know, like and trust’ factor.  How do you become known?  And more importantly, how can you build up the trust that leads […]

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LinkedIn podcast strategy

How big organisations can leverage LinkedIn, with Keith Lewis

Should employees in big organisations use LinkedIn? What happens in terms of compliance, and especially in fields like insurance, which are thoroughly regulated? This week on the podcast, I interview one of my LinkedIn connections, Keith Lewis. Keith is the Social Media Manager and Employee Advocacy Lead at Zurich UK, a world-renowned company operating in […]

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Blog strategy

How to build authority online

becoming known as an expert in your field

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LinkedIn podcast strategy

How to use LinkedIn for thought leadership, with Rhonda Peterson

How can you use LinkedIn to build thought leadership, even if you work in a highly-regulated industry? This week on the podcast, I interview my good friend Rhonda Peterson. Rhonda is a Coach for financial professionals, a speaker, and a workshop facilitator. She guides financial services executives, entrepreneurs, and emerging leaders to lean into their […]

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LinkedIn podcast strategy tools

Why Is Marketing Challenging for Lawyers? with Christopher Melcher

Christopher Melcher is partner in Walzer Mercher, a family law firm in Los Angeles, California. Walzer Melcher LLP – Ranked Band 1 Top Family Law Firm in California We met when I worked with Chris during the summer of 2020 as he wanted to learn how best to use LinkedIn for marketing. Lawyers tend to […]

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LinkedIn online business podcast strategy

How to sell on LinkedIn, with Lynn Whitbeck

Have you ever accepted someone’s connection on LinkedIn and received a ‘cold’ sales message straight away? Or maybe you’ve sent messages yourself that have fallen on deaf ears? Then tune into this interview to learn what to do (and not to do) when selling on LinkedIn. This week on the podcast, I interview Lynn Whitbeck, […]

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podcast strategy

Getting rid of your content gremlins with Amanda Webb – Linking in with Louise Podcast

On this week’s podcast, I interview Amanda Webb of Spider Working. We discuss the ‘Content gremlin’ – the little gremlin that sits on your shoulder and tells you to start creating content and sharing it all over the internet. Amanda works with people who’ve got all those bits and pieces up and running, and I […]

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LinkedIn podcast strategy

The weird and wonderful hacks other people use on LinkedIn – Linking In with Louise Episode 115

Linking in with Louise – the podcast to keep you up to date with all your LinkedIn activity – how to build a genuine network on LinkedIn that brings you business, valuable conenctions and one you enjoy spending time connecting with!  If you are using social media to promote your business, you might get frustrated from […]