Categories
podcast

Owned and Earned Marketing with Ben Roberts – LinkedIn with Louise Podcast

Have you come across the term SEO (Search Engine Optimisation) but aren’t sure how it applies to your business? Would you like your website to be displayed in Google search results for your location or your industry?  Then tune into this episode! This week on the podcast, I interview Ben Roberts, who helps businesses with […]

Categories
Blog podcast

How to use LinkedIn Polls

What are LinkedIn Polls?  This is one of my new favourite features on LinkedIn. They are part of your personal profile status update options. Why would you use polls? Polls create good engagement. Actually they make GREAT engagement. Write a poll that is related to your business or expertise. Include three hashtags in your poll […]

Categories
podcast

How to be a guest expert on podcasts with Julie Fry

Have you ever thought about being a guest expert on a podcast? Would you like to increase your visibility by sharing your expertise on someone’s show but aren’t sure about the best way to reach out to a podcast host?  Then tune into this episode!  This week on the podcast, I interview Julie Fry, who […]

Categories
podcast

How to build your brand story on LinkedIn with Lucy Eckley – Podcast

Do you struggle to create a marketing plan for your business? Would you like to share content but have no idea where to start? Then tune into this episode to find out how your brand story can help! This week on the podcast, I interview Lucy Eckley, who is the founder of Build your Brand […]

Categories
podcast

Empowering your brand through PR with Amanda Berlin – Linking in with Louise Podcast

How to tell your business story in the media with Amanda Berlin  Do you struggle to explain what you do? Do you feel you’re not working with the right types of clients and would like to find more effective ways to be visible and reach out to your ideal customers?  Then tune into this episode!  […]

Categories
podcast

Linking in with Louise: Repurposing your content for LinkedIn, with Amy Woods

Repurposing your content for LinkedIn, with Amy Woods  Do you create marketing content for your business? Do you spend hours and hours of your week working on it? Perhaps you work with a number of skilled freelancers and wish you could hand over your content creation to one company for them to take care of […]

Categories
LinkedIn podcast

How to use LinkedIn live and LinkedIn video for your business

What is LinkedIn live? Does everyone have it? And what’s the difference between LinkedIn live and LinkedIn video?  This week on the podcast, I talk about the importance of creating video content on LinkedIn. This can be done through LinkedIn live – LinkedIn’s live streaming service – or through LinkedIn videos that you can pre-record, […]

Categories
podcast

How to make LinkedIn work for your business no matter your niche, with Amanda Richardson

Do you think your business is too niche for LinkedIn? Do you hold off using the platform because you don’t think it will work for the type of business you run? Time to think again!This week on the podcast, I interview US-based Culinary Brand and Anniversary photographer Amanda Richardson. Amanda helps culinary professionals (and personal […]

Categories
podcast

How to create a memorable personal brand on LinkedIn, with Nicole Osborne – Linking in with Louise Podcast

Do you feel brave enough to show your personality on social media? Are you absolutely clear on what you stand for and what sets you apart from the competition? And do you use storytelling as a tool to build trust in your marketing? Who’s on the podcast? This week on the podcast, I interview chartered […]