Should employees in big organisations use LinkedIn? What happens in terms of compliance, and especially in fields like insurance, which are thoroughly regulated? This week on the podcast, I interview one of my LinkedIn connections, Keith Lewis. Keith is the Social Media Manager and Employee Advocacy Lead at Zurich UK, a world-renowned company operating in […]
How can you use LinkedIn to build thought leadership, even if you work in a highly-regulated industry? This week on the podcast, I interview my good friend Rhonda Peterson. Rhonda is a Coach for financial professionals, a speaker, and a workshop facilitator. She guides financial services executives, entrepreneurs, and emerging leaders to lean into their […]
Christopher Melcher is partner in Walzer Mercher, a family law firm in Los Angeles, California. Walzer Melcher LLP – Ranked Band 1 Top Family Law Firm in California We met when I worked with Chris during the summer of 2020 as he wanted to learn how best to use LinkedIn for marketing. Lawyers tend to […]
Are you getting business through LinkedIn? Do you enjoy using LinkedIn as a marketing tool? If you answer either of this with anything other than YES, then here are a few tips for you. 5 ways to get your basics right for LinkedIn Is your network on LinkedIn? When you are using social media to […]
How long should you spend on LinkedIn every day in order to grow your network? Should you post on your profile daily? Is engaging with other people’s content helpful? These are some of the questions I answer in today’s solo episode of the podcast, where I remind you that while only 1% of LinkedIn users […]
Have you ever accepted someone’s connection on LinkedIn and received a ‘cold’ sales message straight away? Or maybe you’ve sent messages yourself that have fallen on deaf ears? Then tune into this interview to learn what to do (and not to do) when selling on LinkedIn. This week on the podcast, I interview Lynn Whitbeck, […]
Would you like to start using LinkedIn to grow your network of prospective customers or clients? Have you thought about using LinkedIn to make more sales in your business? If you’d like to start posting content on LinkedIn but aren’t sure what to share, then tune into this episode! This week on the podcast, I […]
Have you come across the term ‘influencer marketing’ and wondered what it’s all about? As a business owner, are you looking for ways to reach out to a bigger audience? Or would you like to increase your influence on social media? Then don’t miss this episode! This week on the podcast, I interview Neal Schaffer. […]
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