Categories
Content LinkedIn podcast strategy

A Transatlantic LinkedIn Conversation with Angela Pitter

This episode, Angela and I discuss what we think will be happening on LinkedIn in 2021! We also talk about clubhouse…. Angela Pitter from Boston is the owner of  Live Wire Collaborative. As a digital marketing strategist and advisor Angela works with small to mid sized businesses to help them unleash the power of social […]

Categories
LinkedIn podcast

Should You Hire a LinkedIn Coach?

How do you know if you are ready to invest in a coach or consultant for LinkedIn? When you are struggling with what to say, how to use LinkedIn and need some accountability and support, maybe it is time to think about hiring a coach. Six benefits to hiring a coach or consultant  It is […]

Categories
LinkedIn podcast strategy

5 ways to build authority on LinkedIn

When someone is looking for a coach or consultant to help them with a particular issue, they tend to go with someone they trust.  In online business, you will hear people talk about ‘know, like and trust’ factor.  How do you become known?  And more importantly, how can you build up the trust that leads […]

Categories
LinkedIn podcast strategy

How big organisations can leverage LinkedIn, with Keith Lewis

Should employees in big organisations use LinkedIn? What happens in terms of compliance, and especially in fields like insurance, which are thoroughly regulated? This week on the podcast, I interview one of my LinkedIn connections, Keith Lewis. Keith is the Social Media Manager and Employee Advocacy Lead at Zurich UK, a world-renowned company operating in […]

Categories
LinkedIn podcast strategy

How to use LinkedIn for thought leadership, with Rhonda Peterson

How can you use LinkedIn to build thought leadership, even if you work in a highly-regulated industry? This week on the podcast, I interview my good friend Rhonda Peterson. Rhonda is a Coach for financial professionals, a speaker, and a workshop facilitator. She guides financial services executives, entrepreneurs, and emerging leaders to lean into their […]

Categories
LinkedIn podcast strategy tools

Why Is Marketing Challenging for Lawyers? with Christopher Melcher

Christopher Melcher is partner in Walzer Mercher, a family law firm in Los Angeles, California. Walzer Melcher LLP – Ranked Band 1 Top Family Law Firm in California We met when I worked with Chris during the summer of 2020 as he wanted to learn how best to use LinkedIn for marketing. Lawyers tend to […]

Categories
Blog LinkedIn video

How to use video on LinkedIn

Want to stand out on LinkedIn? Are you taking full advantage of video on LinkedIn? In this article, you’ll discover four underutilized opportunities to use LinkedIn video in your everyday marketing efforts. *this article first appeared on Social Media Examiner* #1: Introduce Yourself With Video via the LinkedIn Profile Featured Section The Featured section for LinkedIn […]

Categories
LinkedIn podcast

Five things to do on LinkedIn Every day

How long should you spend on LinkedIn every day in order to grow your network? Should you post on your profile daily? Is engaging with other people’s content helpful? These are some of the questions I answer in today’s solo episode of the podcast, where I remind you that while only 1% of LinkedIn users […]

Categories
Blog LinkedIn

How to use LinkedIn Stories for Business

Have you tried using LinkedIn stories yet? How can you use this new feature to help you in business? Stories have been a feature on other social media platforms for a while now – Instagram, Facebook and Snapchat – let’s have a look at how to use LinkedIn Stories to help you build your brand […]