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LinkedIn podcast strategy tools

Why Is Marketing Challenging for Lawyers? with Christopher Melcher

Christopher Melcher is a family attorney in Los Angeles, California. We met when I worked with Chris during the summer of 2020 as he wanted to learn how best to use LinkedIn. Chris’s clients include business owners, celebrities, and trust beneficiaries across California who are going through complex divorces. We talk about how Chris uses […]

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Blog LinkedIn video

How to use video on LinkedIn

Want to stand out on LinkedIn? Are you taking full advantage of video on LinkedIn? In this article, you’ll discover four underutilized opportunities to use LinkedIn video in your everyday marketing efforts. *this article first appeared on Social Media Examiner* #1: Introduce Yourself With Video via the LinkedIn Profile Featured Section The Featured section for LinkedIn […]

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LinkedIn podcast

Five things to do on LinkedIn Every day

How long should you spend on LinkedIn every day in order to grow your network? Should you post on your profile daily? Is engaging with other people’s content helpful? These are some of the questions I answer in today’s solo episode of the podcast, where I remind you that while only 1% of LinkedIn users […]

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Blog LinkedIn

How to use LinkedIn Stories for Business

Have you tried using LinkedIn stories yet? How can you use this new feature to help you in business? Stories have been a feature on other social media platforms for a while now – Instagram, Facebook and Snapchat – let’s have a look at how to use LinkedIn Stories to help you build your brand […]

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LinkedIn networking On Air Coaching podcast

On Air Coaching: Do I have a potential audience on LinkedIn?

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LinkedIn online business podcast strategy

How to sell on LinkedIn, with Lynn Whitbeck

Have you ever accepted someone’s connection on LinkedIn and received a ‘cold’ sales message straight away? Or maybe you’ve sent messages yourself that have fallen on deaf ears? Then tune into this interview to learn what to do (and not to do) when selling on LinkedIn. This week on the podcast, I interview Lynn Whitbeck, […]

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LinkedIn podcast tools

The four parts to my LinkedIn framework

Would you like to start using LinkedIn to grow your network of prospective customers or clients? Have you thought about using LinkedIn to make more sales in your business? If you’d like to start posting content on LinkedIn but aren’t sure what to share, then tune into this episode! This week on the podcast, I […]

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LinkedIn podcast

How to use LinkedIn live and LinkedIn video for your business

What is LinkedIn live? Does everyone have it? And what’s the difference between LinkedIn live and LinkedIn video?  This week on the podcast, I talk about the importance of creating video content on LinkedIn. This can be done through LinkedIn live – LinkedIn’s live streaming service – or through LinkedIn videos that you can pre-record, […]

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LinkedIn networking podcast

How to connect with people on LinkedIn (and how not to)

Linking in with Louise – how do you decide what connections to accept on LinkedIn? New podcast episode out today.