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Back To School – scheduling tips

So the school summer holidays are nearly over – it’s been a great summer for us – with three kids under 11, its also been very busy!   And juggling the work on the business has been a mixture of summer schemes, time with Granny, and working in the evenings when the kids are in […]

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Blog Blogging Instagram

The top five reasons your business should be on Instagram

The top five reasons your business should be on Instagram: As a business it is always important to stay ahead and the hottest way to keep up with consumer trends nowadays is Instagram. If you provide a product or service which lends itself to visual marketing, this is one advertising tool you’ve got to have […]

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Blog Social Media Social Media Marketing

Images for Social Media Posts

Do you know how to create images for social media?   When you are browsing different social media platforms – Facebook, Twitter, LinkedIn, you are likely to see images with text on them – these can be inspirational, informative, or just plain fun. Having your message on a colourful image will catch your customer’s eye […]

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Blog Email Marketing Social Media Social Media Marketing

Email Marketing – can it boost YOUR business?

Email Marketing – An effective, low cost method of promoting your business. Are you wondering if email marketing can boost your business? Do you want to know the benefits of email marketing? Email marketing is sometimes overlooked by entrepreneurs and small businesses. It shouldn’t be, especially where marketing budgets are tight. One of the most […]

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Blog Blogging Content Social Media Social Media Marketing

Five Signs Your Content Needs Updated

Five signs your content needs updated Unless you’re a start-up business with a snazzy new site, or have content creation down to fine art, the chances are, your website content probably needs updated. In this non-stop digital age, new content is created online everyday – on social media,  websites and blogs – so to have any hope of standing out from the […]

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Blog LinkedIn Social Media Social Media Marketing

LinkedIn – making connections

When it comes to LinkedIn, many people sum it up as Facebook for professionals, a platform designed on building relationships and making business connections. And they are right! LinkedIn is an excellent tool for finding like-minded individuals with the industry or job experience that you are interested in or require. Just like Facebook ‘friends’, or […]

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Blog Social Media Social Media Marketing

Charities and Social Media – can Social Media be ‘good’?

Charities and Social Media – can  Social Media be used as a source for good works? I was reminded once again this week of the amazing influence that social media can have as a force for good. In summary, by interacting with a local community group on my Facebook news feed I quickly became involved […]

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Blog Social Media Social Media Marketing

Twitter Lists – are you using them?

What are Twitter Lists? You can create a twitter list in order to group Twitter accounts together.  For example, as a member of AWE NI (aspiring women in enterprise Northern Ireland), I have created a Twitter list of fellow AWE members so that I can follow their tweets without all the other twitter chat distracting […]

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Blog Social Media Social Media Marketing

Starting on Twitter… a quick guide!

When I start talking to my clients about Twitter many of them tell me they don’t understand it, and many don’t see why they should bother with it. Twitter is commonly misconceived – it’s not like the average small business owner in the UK needs to know much about who was wearing what at the Oscars […]