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Episode 188: why you need content marketing with Lyndsay Cambridge

Why should you consider content marketing? What does content marketing mean for your business? Where do you start, who do you want to attract and how can you raise your profile as an expert in your industry? Tune in today for plenty of tips and advice. If you want help coming up with the plan […]

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Blog LinkedIn

LinkedIn University Page: 4 Benefits for Higher Education Marketing

If you’re a higher education professional who is looking to market your university and attract more students, then this article on the benefits of your LinkedIn University Page is for you.   Introduced in 2013, University Pages on LinkedIn give higher education institutions a specific presence on the platform. According to LinkedIn: “A LinkedIn Page for […]

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Cooking up your LinkedIn Content

I love to cook.   Preferably from scratch.  My favourite things to cook are usually vegetarian, often with an Asian flavour – think curries, stir fries but also a good old lasagne or even a roast chicken dinner. We don’t always have time to cook from scratch though.   During a busy mid week, you […]

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Blog Blogging Content LinkedIn

How to plan your content for LinkedIn

Why should you plan your content on LinkedIn? If your goal on LinkedIn is to raise your profile, make valuable connections and build your business, we recommend you approach it with a strategic plan. This article will show you how to plan your content for LinkedIn. Let’s dig into how you come up with your […]

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Blog LinkedIn

How to use LinkedIn for students in 2021

How to use LinkedIn as a student to support your career aspirations Are you a college student who’s starting to think ahead to your post-university career? Then you’ll love this article, which shows you how to use LinkedIn as a student to establish a professional online presence.  Is LinkedIn useful for students? The answer, without […]

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How to create a LinkedIn Services Page

Are you a service provider? Do you have a LinkedIn personal profile? Did you know you can add a Services Page right into your personal profile? This article will show you how to create a services page on your LinkedIn Personal Profile. Why should service providers be using LinkedIn? Let’s find out LinkedIn members are […]

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Blog LinkedIn

How to Use LinkedIn Product Pages

Are you using LinkedIn for marketing your software products? Have you heard of LinkedIn product pages? In this article, you’ll discover how LinkedIn product pages can help you build awareness and sales for your B2B software products. About LinkedIn Product Pages Introduced in December 2020, LinkedIn product pages allow you to build awareness for your […]

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How to create content with documents on LinkedIn

In this episode I will tell you how to create and share document posts on LinkedIn. Use Canva to create super clear carousel or document posts for your LinkedIn personal profile and Company page posts. This tutorial takes you step by step through how to use a Canva template, what content to put on your […]

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How to get a LinkedIn Profile you can be proud of.

What do you include in your LinkedIn profile? How can you write a LinkedIn profile you can be proud of? This week on the podcast, I walk you through all the sections of your LinkedIn profile. To get help with YOUR profile, get in touch today – check out ways we can work together here: […]