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LinkedIn Marketing for B2B – 3 ways your team can help

Would you like to reach a professional audience of over 850m? With an increasing growing membership, LinkedIn is the number one B2B social media platform. 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads. How can you use LinkedIn to market your business? One very valuable resource is […]

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Episode 215: How To Build Your Consulting Business Using YouTube with Hannah Smolinski

My guest on the podcast this week has been leveraging YouTube to raise her business profile – find out why we think more B2B companies should start checking out YouTube for their marketing. Hannah Smolinski is a CPA and the founder ofClara CFO Group, a virtual CFO agency providingsmall businesses with financial clarity and profitmaximization […]

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Podcast Ep 214: LinkedIn video with Carol Wheeler

Are you using video on LinkedIn? My guest on the podcast this week, Carol Wheeler, is a leadership coach who has grabbed the video opportunity by the horns, and is leveraging it for her business. You can create short informative videos, go live, have a Q&A session – so many different types of videos. Tune […]

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How to be more like Springsteen on LinkedIn

How can you be more Bruce on LinkedIn? Who is Bruce Springsteen? Before we get into the LinkedIn part, let’s have a quick look at Bruce Springsteen. With 20 studio albums, Bruce released his first album in 1973. He regularly performs live with his E Street Band for over three hours He released a podcast […]

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Add a new website link to your LinkedIn profile

LinkedIn have introduced a new feature for the LinkedIn Creator Mode – adding a clickable link to your profile. Where is the new link? The new link is on your Introductory Card – the top part of your LinkedIn Profile: Why is this good? You can customise the text on the link – so you […]

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How to use LinkedIn InMail

What is InMail? LinkedIn InMail is a premium feature that allows you to send messages to people on LinkedIn you are not connected to. If you are already connected to someone, you can simply use LinkedIn messaging. With InMail, LinkedIn provide a certain number of credits each month. How do InMail Credits work? With a […]

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How to be a thought leader on LinkedIn

Our ‘Treat LinkedIn as a Conference’ Analogy Imagine the platform of LinkedIn as a virtual conference. You know, the one everybody in your industry attends every year. The one that people snap up tickets for without even thinking about it. That one. Who are the people at the conference? And how does this impact you? […]

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LinkedIn with Louise Episode 208 – Performance Coaching with Ingela Onstad

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LinkedIn with Louise Episode 206 – how to easily create captions for video on LinkedIn

When you use video on LinkedIn, I recommend you always add captions. This week on the podcast, I explain why, and an easy way to do this yourself. To add video to your LinkedIn toolbox, watch the video tutorial below.