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LinkedIn – have you got the basics right?

Are you getting business through LinkedIn? Do you enjoy using LinkedIn as a marketing tool? If you answer either of this with anything other than YES, then here are a few tips for you. 5 ways to get your basics right for LinkedIn Is your network on LinkedIn? When you are using social media to […]

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How to use video on LinkedIn

Want to stand out on LinkedIn? Are you taking full advantage of video on LinkedIn? In this article, you’ll discover four underutilized opportunities to use LinkedIn video in your everyday marketing efforts. *this article first appeared on Social Media Examiner* #1: Introduce Yourself With Video via the LinkedIn Profile Featured Section The Featured section for LinkedIn […]

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Why you should have a LinkedIn Company Page

What are LinkedIn Company Pages and should you use them? LinkedIn Company Pages are a way for organisations to showcase their business, connect employees, promote products and services and share news and updates about the organisation/company. There are 30 million businesses on LinkedIn.  LinkedIn Company Pages were launched in 2018. If you are a business […]

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Blog LinkedIn

How to use LinkedIn Stories for Business

Have you tried using LinkedIn stories yet? How can you use this new feature to help you in business? Stories have been a feature on other social media platforms for a while now – Instagram, Facebook and Snapchat – let’s have a look at how to use LinkedIn Stories to help you build your brand […]

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How to use LinkedIn Events to promote your online or in-person events

Wondering how to get the word out on LinkedIn about an event you’re hosting? Have you heard of LinkedIn Events? In this article, you’ll discover how to use LinkedIn to promote your next online workshop, product launch, or in-person event. This article first appeared on Social Media Examiner What Is the LinkedIn Events Feature? This […]

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How to build thought leadership on LinkedIn

Why is thought leadership important? Customers want to work with companies they ‘know, like and trust’ and this trust can be built by demonstrating your knowledge and expertise. Decision makers within companies, big or small, are spending time reading and watching content online. Well made content, that delivers a concise message, has the potential to […]

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How to use messaging on LinkedIn

How to use LinkedIn messaging for business – video chat, conversation starting, group chat and more.

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How to use LinkedIn Polls

What are LinkedIn Polls?  This is one of my new favourite features on LinkedIn. They are part of your personal profile status update options. Why would you use polls? Polls create good engagement. Actually they make GREAT engagement. Write a poll that is related to your business or expertise. Include three hashtags in your poll […]

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How to build a network on LinkedIn you want to connect with

A colleague of mine recently complained that she is bored by her LinkedIn network. They have nothing interesting to say. She struggles to comment on any of their posts. But she knows that her audience and future clients are ON LinkedIn. So she perserveres. I recently posted a poll on LinkedIn to my network to […]