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How to build a network on LinkedIn you want to connect with

A colleague of mine recently complained that she is bored by her LinkedIn network. They have nothing interesting to say. She struggles to comment on any of their posts. But she knows that her audience and future clients are ON LinkedIn. So she perserveres. I recently posted a poll on LinkedIn to my network to […]

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Blog LinkedIn

How to write a great LinkedIn Profile

Your LinkedIn profile is your opportunity to show your network who you are, and what you do. But what do you include? How much information do you share? What do you write? When someone clicks on your name on LinkedIn, they are taken to your LinkedIn profile. If you imagine LinkedIn as similar to being […]

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How to use video on LinkedIn

Want to stand out on LinkedIn? Are you taking full advantage of video on LinkedIn? In this article, you’ll discover four underutilized opportunities to use LinkedIn video in your everyday marketing efforts. *this article first appeared on Social Media Examiner* #1: Introduce Yourself With Video via the LinkedIn Profile Featured Section The Featured section for LinkedIn […]

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LinkedIn podcast

Five things to do on LinkedIn Every day

How long should you spend on LinkedIn every day in order to grow your network? Should you post on your profile daily? Is engaging with other people’s content helpful? These are some of the questions I answer in today’s solo episode of the podcast, where I remind you that while only 1% of LinkedIn users […]

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Why you should have a LinkedIn Company Page

What are LinkedIn Company Pages and should you use them? LinkedIn Company Pages are a way for organisations to showcase their business, connect employees, promote products and services and share news and updates about the organisation/company. There are 30 million businesses on LinkedIn.  LinkedIn Company Pages were launched in 2018. If you are a business […]

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Blog LinkedIn

How to use LinkedIn Stories for Business

Have you tried using LinkedIn stories yet? How can you use this new feature to help you in business? Stories have been a feature on other social media platforms for a while now – Instagram, Facebook and Snapchat – let’s have a look at how to use LinkedIn Stories to help you build your brand […]

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LinkedIn networking On Air Coaching podcast

On Air Coaching: Do I have a potential audience on LinkedIn?

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LinkedIn online business podcast strategy

How to sell on LinkedIn, with Lynn Whitbeck

Have you ever accepted someone’s connection on LinkedIn and received a ‘cold’ sales message straight away? Or maybe you’ve sent messages yourself that have fallen on deaf ears? Then tune into this interview to learn what to do (and not to do) when selling on LinkedIn. This week on the podcast, I interview Lynn Whitbeck, […]

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How to use LinkedIn Events to promote your online or in-person events

Wondering how to get the word out on LinkedIn about an event you’re hosting? Have you heard of LinkedIn Events? In this article, you’ll discover how to use LinkedIn to promote your next online workshop, product launch, or in-person event. This article first appeared on Social Media Examiner What Is the LinkedIn Events Feature? This […]

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How to build thought leadership on LinkedIn

Why is thought leadership important? Customers want to work with companies they ‘know, like and trust’ and this trust can be built by demonstrating your knowledge and expertise. Decision makers within companies, big or small, are spending time reading and watching content online. Well made content, that delivers a concise message, has the potential to […]

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How to use messaging on LinkedIn

How to use LinkedIn messaging for business – video chat, conversation starting, group chat and more.