If you’ve ever wondered how you can get directly in front of your target audience to amplify your brand message, then wonder no more. Joining me on this week’s podcast, Esther Kiss explains how she turns her one-of-a-kind publicity strategies into million-dollar sales.
Esther is the founder of the US based publicity and marketing agency, Born To Influence. She specialises in helping experts and personal brands get more publicity through appearances on TV, in newspapers, magazines and on some of the top podcasts in the world.
In this episode, Esther shares her experience of going from marketing professional to publicist extraordinaire. We talk about some of the big-name clients she has worked with and how she has built on their existing marketing strategies to find the hook for media pitches.
We also discuss Esther’s insights into how you can position yourself so that media outlets want to talk to you by:
- Connecting your unique expertise with the trending topics in local and national news
- Using research studies to create your own engaging hook for your brand
- Podcasting to build your knowledge-leader status so that high profile collaborators want to take part
If you want to hear more, and to ask Esther any questions directly about her approach to building publicity, we’ll be live on LinkedIn this Friday 23 April at 3 pm. Simply visit my LinkedIn page to tune in.
Esther Kiss is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more credibility, leads and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales.
Esther has worked on campaigns in a variety of industries from SaaS products, mobile apps and digital information products to New York Times and other national bestseller book launches to philanthropic projects.
She’s also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling authors about their publicity and marketing strategies.
To learn more, go to: www.estherkiss.com
You can also connect with Esther on LinkedIn or on her website, where you can access her free media positioning checklist. If you connect with her, don’t forget to let her know that you heard her on this podcast.