10 ways to use video on LinkedIn – content creation

10 ways you can use video on LinkedIn as content.

Video is a fantastic way to connect with your audience. Here at Louise Brogan Ltd, we work with our clients to create pillar video content that can be shared across different platforms. Our focus is on LinkedIn, but the video can also be uploaded onto YouTube, your website and through your company newsletter.

How do you come up with ideas on what to put in your video?

We have that sorted for you. Our team will put together a strategic plan to help you create video content that will attract your ideal clients, and even new employees.

To help you get started we have a few ideas.

Here are ten ways you can use video in your content marketing:

Creating engaging and professional videos for LinkedIn for business can be a great way to showcase your expertise, build your personal brand, and connect with your professional network. Here are some ideas for video content you can create:

How-to videos.

Share your industry knowledge by creating videos that educate and inform your audience. For example – here is a video on how to schedule LinkedIn posts.

Thought Leadership Videos

LinkedIn offers a real opportunity to become seen as a thought leader within your industry. Consider creating video content to discuss trends, updates and give your own perspective on conversations within your industry.

Case Studies

Video content highlighting real life examples of clients you have worked with, projects you have completed or discussing challenges you have helped your clients over, will add credibility to your business.

Behind the scenes footage

What does it REALLY Look like in your workplace? Can you demonstrate how you use a product or service? Introduce team members, give a tour of the office… humanize your brand.

Interviews and Collaborations

Could you interview some of yoru clients or the partners you collaborate with? Think outside of the box. What would a client say about your company that lets others see how you work?

Tips and Tricks

One of the best performing content we have, is when we share quick tips to help our audience use LinkedIn. What shortcuts or strategies could you share with your audience? Keep it nice and bite-sized.

Demonstrations or walkthroughs

Showcase your latest products or services with a quick walkthrough. Highlight the features and benefits for your audience and how this can. help them.


Do you host any events? Capture the highlights with short video clips – feature your speakers and aim to get some feedback from the attendees.

Customer Testimonials

The beloved case study! If you have customers who are happy to share how your business has helped them, capture this on video.

Industry News and Insights

Share your perspective on recent news, trends, or developments within your industry. This can demonstrate your awareness of current events and your ability to analyze their impact.

LinkedIn’s research shows that members are 20x more likely to share a video on LinkedIn than any other type of post. Plus, 73% of B2B marketers say that video positively impacts their marketing return on investment. (Source: SproutSocial)

If you would like help coming up with video content for your LinkedIn Company or Personal Profile, we want to help. We will not only plan out the video content for you, but help you to create it, schedule and post it all in the format and timeframe that, as LinkedIn experts, we know will work for you and your business.